Financial Daily from THE HINDU group of publications
Thursday, Jan 29, 2004

News
Features
Stocks
Cross Currency
Shipping
Archives
Google

Group Sites

Industry & Economy - Tourism


Domestic tourists throng Kerala: Survey

Sankar Radhakrishnan

Thiruvananthapuram , Jan. 28

KERALA Tourism's efforts to attract more domestic tourists to the State appear to be yielding results. According to figures in the Economic Review-2003, prepared by the State Planning Board, a little over 55.6 lakh domestic tourists visited Kerala in 2002, registering a 6.27-per cent growth rate over the previous year. According to industry sources, this figure is likely to cross 60 lakh in 2003.

A major reason for this growth is Kerala Tourism's integrated communication and marketing initiative, targeted at domestic travellers, particularly the MICE (meetings, incentives, conventions and exhibitions) segment. Many Indian executives choose to combine a short holiday with a business trip to the State, says an industry observer.

What has also helped the growth of domestic tourism in Kerala is the State Tourism Department's decision to organise roadshows in a number of Indian cities including non-metros such as Nagpur, Pune, Chandigarh, Ahmedabad and Agra, he adds.

Meanwhile, the State has also witnessed an unprecedented growth in international arrivals in 2003, with the growth rate likely to be around 28 per cent. Marketing efforts in new markets such as West Asia and the Mediterranean appear to have paid off, says a senior tourism official.

More Stories on : Tourism | Kerala

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page



Stories in this Section
Programme for SC/ST youth at Kochi


Shortlisted for award
Kerala Govt lobbying banks to aid NRKs
Excise exemption norms for industries eased — 'Units using second-hand machinery for expansion also eligible'
Passports issued
Change of guard at CIL, ECL
Govt eases foreign trade norms — Free import of gold, silver; gold card scheme for exporters
Fertiliser export norms eased
Gold trading comes to a halt as Govt liberalises imports
Corporate India lauds mini-Exim Policy
No homologation for high-end car imports
Hotel industry welcomes Exim policy benefits
`Exploit India's knowledge base to market education'
Final JPC report may suggest fresh norms for soft drinks
FDI inflow slowed during last fiscal: RBI report
Change in FDI norms notified
Nalco Chemicals among FDI proposals cleared
Leather show on `Spirit of 60s'
Indiapack to be held in October
Hyderabad Engagements
British columnist smells a rat in DFID funding
Training for entrepreneurs
Exports in December up 42 pc — Import rise widens trade deficit
EPCG scheme norms further liberalised
e-fund transfer facility for exporters launched
Domestic tourists throng Kerala: Survey
`Connect' to showcase efforts to promote tourism in Karnataka



The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |

Copyright 2004, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line