The Hindu Business Line : Monday, January 19, 2004

STRATEGY
How Eveready energised its supply chain
Being the market leader with a share of 46 per cent in the dry cell segment, Eveready had to restructure its operations to cope with competition. It has worked out innovative supply chain management techniques to bring down its cost of dry cell produ ction on a par with global level. More

Lepakshi plans makeover in image, product profile
IN a major shift in focus, Lepakshi, the flagship concern of Andhra Pradesh Handicrafts Development Corporation Ltd, will acquire a "bulk orientation" shedding the traditional "retail focus". "The decision to effect a change in the whole ... More

ADVERTISING
Rs 100-cr poll blitzkrieg on cards
THE BJP-led National Democratic Alliance (NDA) is in election mode. It's not just about wooing voters by doling out goodies in the form of tax and other fiscal sops, but about image-building at an estimated budget of over Rs 100 crore at the ... More

RETAILING
In high spirits
A self-service counter set up by the Consumerfed for IMFL sales in Kochi. This is the first counter in Kerala set up by Consumerfed for liquor sales to sell selected brands of liquor above the range of Rs 200. Recent figures show that alcohol ... More

Brand Quest

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