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Wednesday, January 07, 2004

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MARKETING

STRATEGY
Cobra beer to be locally produced
COBRA Beer, the largest selling Indian beer in the UK, would be produced in India as well from this year onwards. According to Mr Karan Bilimoria, founder and CEO of Cobra Beer, the company has already tied-up with a brewery near Delhi, and is in ... More

PROMOTIONS & OFFERS
Flying kites and soaring fortunes
THIS is the kite-flying season in Gujarat and coming right after the Navratri Global Investors' Summit of September 2003, the State is readying for yet another business summit of the Vibrant variety. But, then, vibrancy ... More

Roadshows to boost India tourism in Gulf countries
BUOYED by a significant rise in overall tourist arrivals into India by 16 per cent in 2003 and an increase in tourists from the UAE compared with 2002, the India Tourism Office in Dubai has planned a series of promotional campaigns to maintain ... More

Jagson Airlines to offer lower than market fares in North sector
THE era of low-cost airfares on some sectors in north India is all set to dawn here soon. Jagson Airlines Ltd. is poised to offer airfares lower than what is charged by the market on at least four routes from Delhi. The airline, which is to ... More

Steve won't say Waugh MRF for long
THE end of the international career of Steve Waugh, the celebrated Australian cricketer, may also see the end of his sporting endorsements in India. MRF, which roped in Waugh for a series of commercials and for the logo emblazoned on his bat, ... More

MARKET SHARES
Epson dot matrix market share up in Q2
EPSON, the printer and digital imaging solutions manufacturer, has witnessed a spurt in growth of its dot matrix printer market share in the last quarter. According to IDC market share figures for the July-September quarter, Epson's market ... More

RETAILING
KSA Technopak, Images to host retail summit next month
CONSULTANCY firm, KSA Technopak, and Images magazine are jointly organising the Images Fashion Forum and & the KSA Retail Summit from February 11 to 13. According to a press release, the theme of the event is `Innovation led growth, creativity . More

BRANDS
Jai soap to exist under Breeze umbrella brand
ADHERING to its power brand strategy, Hindustan Lever Ltd (HLL) is phasing out brands existing in the same price and category. While brands such as Denim and 501 are on their way to being merged and subsequently phased out of their respective ... More

ONLINE MARKETING
eBay bids for Indian foray with Baazee buy?
THE world's largest person-to-person trading community on the Internet eBay Inc is eyeing local online auctioneer Baazee.com for a possible buy-out in its bid to foray into India. Informed sources said both the companies had a few round of ... More

TRENDS
Cellular subscriber base at 28.19 million in Dec
THE cellular subscriber base in the second month of the unified access service licence regime has 1.69 million additions in December 2003 with the total number of mobile customers crossing 28.19 million across the country. As per the latest ... More

PC sales cross 1 m in first half
SALES of personal computers (PC) in the country rose 32 per cent in the first half of this fiscal to cross a record one million units as industries such as telecom and banking and Government went on a computerisation drive. Total PC sales in ... More

NEW PRODUCTS & SERVICES
Kinetic plans to gear up motorcycle share
NEXT fiscal will see Kinetic Group finally making its transition from a predominantly scooter company to a motorcycle company. Though Ms Sulajja Firodia Motwani, Joint Managing Director of Kinetic Engineering, maintains that the group is now a ... More

Parryware launches bathroom products
PARRYWARE, a division of the Rs 5, 000-crore Murugappa Group, has launched its latest collection of bathroom products targeted at the premium end of the market. The collection includes single piece water closets, designer glass basins, ceramic ... More

Trend Micro launches SMB security products
SMALL and mid-sized companies face security threats like virus and intrusive spam mails similar to a large enterprise. Targeting this SMB segment, Trend Micro launched a range of security solutions on Tuesday. A recent study conducted by the ... More

LG launches Moonlight mobile phone
LG Electronics Inc. has announced the launch of the new RD 2130, Moonlight mobile phone, exclusively available through Reliance IndiaMobile at all the WebWorlds and other Reliance outlets. The RD 2130, comes in a silver-finish and glows in the ... More


Brand Quest



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Top Stories
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