MARKETING
STRATEGY
LIDCAP to come out with new brand
CASHING in on the State's strengths in the leather segment, Leather Industries Development Corporation of Andhra Pradesh Ltd (LIDCAP) will be coming out with export quality leather goods, including footwear and garments, under the brand name ...
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EVENTS
Ford India plans auto show to boost sales
IN a bid to give a jump-start to its sales in the New Year, Ford India is organising an `auto show' with a difference. Called the `Great Ford Drive', the carnival-like show will not only allow consumers to view Ford products in an auto-show ...
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Participation at Indian food, wine show triples
THE French, the Italians and the Australians are once again all set to woo the Indian foodie next week. This time the number of participating countries has doubled, while participation itself has tripled. Keeping the increasing demand and ...
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ADVERTISING
Spykar appoints Initiative Media for media buying
Mr Vakharia said, "More than relying on mass media advertising, we try to talk about our brand through a number of below the line activities.
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PROMOTIONS & OFFERS
Samsung rolls out new promo for washing machines
SAMSUNG India Electronics has launched a promotion Dil Se Dil Milao Offer to promote the sales of its washing machines in the winter months. States Mr R. Zutshi, Director - Sales, Samsung India, "In the second half of 2003, we had ...
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DIRECT MARKETING
Tupperware targets sales of Rs 206 cr by `06
TUPPERWARE India has targeted a turnover of Rs 206 crore by 2006. In 2003, the company's turnover touched the Rs 100-crore mark, marking a 20 per cent growth over 2002. Speaking to Business Line, Mr Kanwar Bhutani, Managing Director, ...
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RETAILING
Piramal group to set up Piramyd store in Pune
THE Piramal group, which has been establishing itself in the retail space, is on expansion mode with the company now signing up for a second large Piramyd store in Pune city. The group is also now rolling out its Jammin entertainment centre, ...
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NEW PRODUCTS & SERVICES
Lupin launches cholesterol lowering drug
LUPIN announced the launch of Ezedoc, a specialty drug for the cholesterol management segment. Taken along with statin (a class of cholesterol lowering drug) like Lupin's Tonact, the new drug helps to further reduce `bad' cholesterol and raises ...
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Brand Quest
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