The Hindu Business Line : AMD India eyes corporate, Govt sectors for chipsets

AFTER making inroads into the SOHO (small office home office) and the SME (small and medium enterprises) segments, AMD India is now eyeing the corporate and the government sectors.

Mr Sanjeev Keskar, Country Manager, AMD Far East (India), said the company planned to aggressively target the Government and the corporate sectors with its chipsets as it saw a major growth potential in these segments. The company is likely to pitch in for large-scale entry-level chipsets for desktops meant for basic e-governance operations such as issuing forms and passes.

According to Mr Keskar, several computers employed for low-level jobs in the e-governance segment have high-end configuration, which could be replaced by low-end chipsets and those computers could be used for higher level of tasks. The inroads into the Government sector could give fillip to AMD's volume sales, he added.

At present, the SME and the SOHO segments account for close to 80 per cent of AMD's revenues from the Indian market, while the rest comes from the corporate and the government segments. However, the company did not detail an optimum break-up in revenue from the SOHO and the new segments, going forward.

AMD has managed to sign up with several OEMs in the Indian market over the last few years. Hewlett Packard, HCL Infosystems, Wipro Infotech, Zenith, IBM, Acer are the OEM partners for AMD in India.

"Apart from signing major OEMs, we have put up a strong channel partners in place and expect to leverage them to grow," Mr Keskar said. The company had seen considerable growth over the last two quarters, he said, even while declining to spell out the numbers. AMD had a 12 per cent market share in India in 2001, according to IDC.