The Hindu Business Line : Wednesday, December 24, 2003

Samsonite to launch global ad campaign
PREMIUM luggage brand, Samsonite, is shortly going to launch a new global ad campaign, the creatives of which would be handled by its international ad agency, TBWA Brussels. Speaking to Business Line, Mr E.P. Suresh Menon, Director, ... More

DIRECT MARKETING

Himalaya Drug to test direct selling route
AFTER Hindustan Lever, another conventional FMCG company is looking to tap the direct selling route. The Rs 300-crore, Bangalore-based Himalaya Drug Company, has initiated a pilot project in Chennai modelled on the lines of `personalised, ... More

RETAILING

Piramal group to foray into food retailing biz
THE Piramal group of industries, with major interests in pharma and retailing, has chalked out a foray into the food retailing business where it plans to put up branded supermarkets retailing food and grocery items. The Crossroads Chief ... More

NEW PRODUCTS & SERVICES

VSNL launches `Total Internet'
`The advantages of the pack are increased convenience, better manageability of the account and the convenience of using the same user ID and password.' More

Borland unveils Delphi 8 for .NET
BORLAND Software Corporation has come out with the Borland Delphi 8 for the Microsoft .NET Framework. More than half of the Borland customers who are Delphi developers are planning to move to the .NET Framework within the next year. The latest ... More

Ashway unveils software for petrol pumps
ASHWAY Consulting, a Hyderabad-based software start-up, has announced the rollout of a software application that helps in automation and digitisation of petrol filling stations. Called `FillMoney', it facilitates the manager of petrol pumps to ... More

Magma launches `IC Excellence'

SimSci-Esscor unveils Dynsim

Brand Quest

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