The Hindu Business Line : Saturday, December 20, 2003

Starbucks revs up India plans — Spots metros as entry points
THE $3-billion Starbucks Corporation, the world's largest premium speciality coffee pub, is revving up its India entry plans again. The global liquid coffee retailer, which postponed its foray into the domestic market following its China focus ... More

Electrolux to foray into air-conditioner market
ELECTROLUX Kelvinator Ltd, a kitchen and appliances major, will enter the air-conditioner market by February with an entire range of products, according to Mr Rajeev Karwal, Managing Director and CEO, Electrolux Kelvinator Ltd. The company ... More

ADVERTISING

Linterland bags marketing rights of Ujjain Kumbh Mela
LINTERLAND, the Rural Communications division of Lintas' Integrated Marketing Action Group (IMAG) has bagged the marketing rights of the Simhastha Ujjain Kumbh Mela, scheduled for April 2004. The Simhastha Ujjain Kumbh is likely to attract ... More

CHANNELS AND FRANCHISES

Kinetic to employ ex-servicemen at sales centres
IN a novel move that seeks to provide employment to ex-servicemen, about 60,000 of whom retire each year, Mission Vijay-II and War Wounded Foundation (WWF) have teamed up with Exxon Mobil, Apollo Tyres and Pepsi among a host of other corporates. ... More

MARKET SHARES

Goodyear looks to increase share in replacement segment
ENCOURAGED by the monsoon-led recovery in the agriculture sector, tyre manufacturer Goodyear India is hoping to increase its market share in the replacement market for farm tyres in the coming year. The company claims to have a leadership ... More

BRANDS

Laundry service goes branded
WITH designer and expensive branded apparel making a mark in India, "fabric care" too seems to be going the branded way. Sensing opportunity, the Shiv Vani Group that is in the business of oil drilling has forayed into branded laundry and the ... More

STANDARDS & BENCHMARKS

Will death penalty deter fake drug makers?
WOULD the death penalty for manufacturers of spurious drugs actually work as an effective deterrent or will the issue simply fritter away, since it would be difficult for regulatory, pharma industry and legal representatives to establish intent ... More

CIFT sets up hi-tech unit to screen seafood quality
THE Veraval Research Centre of the Central Institute of Fisheries Technology has established a sophisticated seafood quality monitoring facility - LC MS MS (liquid chromatograph - Mass spectrometer) for the benefit of fisheries and food ... More

NEW PRODUCTS & SERVICES

Kewal Kiran Clothing launches new range of shirts for men
KEWAL Kiran Clothing, the manufacturer of brands such as Killer, Easies and Lawman, has launched a mid-priced range of top wear for the masses, with its formal/semi-formal shirts priced between Rs 395 and 545 and T-shirts at Rs ... More

Brand Quest

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