Financial Daily from THE HINDU group of publications
Monday, Dec 15, 2003
Anchor to automate living spaces with `intelligent homes'
New Delhi , Dec. 14
IF you worry about your kids being alone while you are away at work, let technology come to your rescue.
Imagine that every time there is a doorbell or knock at your home while you are away, you can get a cell phone alert. Moreover, you can even see the face of the person who is ringing your doorbell by the help of a web server.
Sounds far-fetched? Well, not for the Rs 500-crore Anchor Electricals which is commercially launching its `Intelligent Homes' division in February next year.
"The purpose of the division is automation of living spaces. We are not selling products but providing solutions according to individual needs," says Mr Sashi Nair, President, Anchor Electricals and Electronics.
The product offerings thus can vary - from entry to a room being restricted by a retinal scan to simple solutions such as a single switch to lock all doors, close curtains and turn off the lights.
Anchor claims to be one of the 17 companies worldwide and the only one in India that is working on the `BUS system' technology, which is utilised for these solutions.
The company has spent about Rs 3 crore on R&D alone this year.
However, the offerings do come at a price. While standalone items such as a common switch for different functions can come for about Rs 1,500-Rs 2,000, a house can be fully automated at a cost of Rs 20 lakh.
"We are targeting corporates and the upper and upper-middle classes with the products. The technology can also be used to conserve energy. For instance, with occupancy sensors, the lights would automatically switch off in a room that is unoccupied," says Mr Nair.
Meanwhile, with awareness for the solutions growing, Anchor is expecting the division to have a turnover of about Rs 5 crore in the first year and to grow exponentially after that.
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