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MARKETING
STRATEGY
`Formula 99' scores a ton for cell cos
THE Rs 99 package offered by cellular operators has proved to be a big hit. This is the first time cellular rentals have hit the sub-Rs 100 mark. This has witnessed two distinct trends - one, many of the pre-paid customers are gradually ...
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RETAILING
Hutch mobile shops launched
HUTCHISON Essar Ltd has launched a first-of-its-kind national service initiative - Mobile Hutch Shops - to provide faster online customer service to its customers at their doorsteps. Launching the Mobile Hutch Shop, Mr Asim Ghosh, ...
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BRANDS
`Branding has become all-pervasive today'
"A BRAND is a mere thought and the thought is owned by the consumer in his mind and not by a company or by an advertising agency," Mr Harish Bijoor, CEO of Harish Bijoor Ltd, said. Elaborating on the concept of brands at the national brand ...
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Brand Quest
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Mid-Term Monetary and Credit Policy for the year 2003-2004
Pick a Winner Stock Market Contest
Top Stories
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In Focus
Steel Industry in 2003
Outsourcing backlash
Stamp paper scam
Housing finance scenario
Insurance Round-up — 2003
Organic farming
The Cable tangle
Telecom Competition
Oil PSUs: Disinvestment dilemma
Rising intolerance
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Vaishnavaite Temples in Tamil Nadu
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Saivite Temples in Tamil Nadu
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In Depth
Insurance Corner
Swati CA
Simple Economics
Slowburn
Tax Talk
NRIs & Investment Avenues
Iraq Diary
Looking back
Dec. 7-Dec. 13
Dalmia Consumer Care keen to expand reach of tobacco alternative
TV ads influence kids most
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