The Hindu Business Line : Friday, December 05, 2003

FDCI attempts to give `serious' image to designer industry
"The main perceptions that hinder purchase among potential consumers are that designer wear is considered expensive and unwearable." More

PROMOTIONS & OFFERS

LoC: Drawing border with sponsorships
SUBHASH Ghai tied up with Hero Cycles, Pass Pass and Coca-Cola before shooting Yaadien. Now, J.P. Dutta seems to be doing exactly the reverse. Just a few weeks before his Rs 35-crore mega-starrer LOC Kargil is set to hit cinema ... More

RETAILING

Now, EAN barcoding for garments
BARCODE authority EAN India is looking to achieve in the domestic garment sector what it has accomplished in the fast moving consumer goods (FMCG) sector. It is working with organised retail chains (such as Shoppers' Stop) to ensure that both ... More

Barcoding gains pace in consumer goods
MOST shoppers at any upmarket supermarket hardly notice barcodes and scanners when they stop at the check-out counter to pay their bills. Over the past few years, barcoding of fast moving consumer goods such as biscuits and chocolates has ... More

NEW PRODUCTS & SERVICES

Visa, Linkwell low-cost POS terminal
VISA International, in partnership with Linkwell Telesystems, has introduced the first indigenously developed low-cost point of sale (POS) terminal in India. The POS will cost less than Rs 10,000, against $450 spent on imported terminals. ... More

Pillsbury re-launches cake mixes
WITH the onset of the festive season, General Mills India has decided to re-launch ready to bake cake mixes in two flavours, rich chocolate and vanilla. The re-launched pack has two recipes, offering consumers the flexibility to bake the cake ... More

Brand Quest

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