Financial Daily from THE HINDU group of publications
Wednesday, December 03, 2003
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Financial Daily from THE HINDU group of publications Wednesday, December 03, 2003 |
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MARKETING DIRECT MARKETING For HL Network, it's all in mom's name BREAKING the norms of a male-dominated society where only the father's name is required for all official purposes, Hindustan Lever Network, the direct selling division of HLL, only asks for the mother's identity. In its application form for its ... More MARKET SHARES 
AI passengers get high on KingfisherIT seems fliers on the country's flag carrier, Air India, are getting high on Indian beer. Kingfisher Premium Lager, the largest selling domestic beer, now accounts for over 55 per cent of the beer consumed on Air India, edging out the more ... More MARKETING RESEARCH Y&R tool looks to make market research dynamic GIVEN that categories as defined by manufacturers no longer exist, and marketers have to fight for their share of wallet against products from across categories, market research today needs to be more dynamic. That is what Young & Rubicam's ... More BRANDS Revamped branding: Henkel hopeful of boost in sales HENKEL KgaA of Germany, which did a brand revamp exercise last year, expects the pay-off period for the move to start now. Henkel's Vice-President, Corporate Communications, Mr Ernst Primosch, who addressed a press conference here on Tuesday, ... More PEOPLE 
The adman with an `exotic' eye?HIS television commercials are a part of a permanent collection at the Museum of Modern Art, and a commercial for an Italian brand of cookies is shown at The Louvre. His music video for REM, `Losing my Religion,' won a Grammy and six music video ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
 Mid-Term Monetary and Credit Policy for the year 2003-2004 Pick a Winner Stock Market Contest
Top Stories In Focus Outsourcing backlash Stamp paper scam Housing finance scenario Insurance Round-up — 2003 Organic farming The Cable tangle Telecom Competition Oil PSUs: Disinvestment dilemma Rising intolerance (The Hindu) Vaishnavaite Temples in Tamil Nadu (The Hindu) Saivite Temples in Tamil Nadu (The Hindu) In Depth Insurance Corner Swati CA Simple Economics Slowburn Tax Talk NRIs & Investment Avenues Iraq Diary Looking back Nov. 23-Nov. 29 Grameen bazaars to dot highways Rising wheat prices may spell end of party for biscuit cos Chinese eyeing a slice of India's fast-food pie |
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