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CII to host tourism meet in Hyderabad

Our Bureau

Hyderabad , Nov. 17

ROPING in China as a Partner Country and Andhra Pradesh as Partner State, the Confederation of Indian Industry (CII) plans to organise a three-day tourism conference-cum-B2B showcase beginning December 2 in Hyderabad.

The conference, likely to be attended by delegations from more than seven countries, including the UK and Israel, would project India's potential in the tourism sector, a CII (AP) spokesman said.

"While exploring business opportunities, the representatives will discuss issues related to promoting regional and bilateral tourism," he said.

Scheduled to be inaugurated by the Chief Minister, Mr N. Chandrababu Naidu, the conference will have "high profile speakers and industry representatives."

Mr Jagmohan, Union Minister for Tourism, and Mr Gu Zhaoxi, Vice-President of China National Tourism Administration, would also be present.

The conference would lay emphasis on issues such as investment and returns in the tourism industry, strategy to promote heritage and leisure tourism and identification of areas of co-operation for promotion of bilateral and regional tourism.

Explaining the rationale behind making China as a Partner Country, the CII alluded to the observation that neighbouring countries generated the bulk of inbound tourists. The presence of China would make a difference, the spokesman said.

China is leading a strong 19-member delegation for the conference, "which is expected to add a new dimension and provide a major thrust and momentum to regional tourism."

"In a short span of time, China has emerged as a major tourism destination as well as generator of tourism market to its neighbouring countries. It is the seventh largest spender on tourism in the world," he said.

The meet would also try to focus on cultural and cultural heritage, considered to be the "unique selling proposition (USP) of Indian tourism industry.

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