The Hindu Business Line : Wednesday, November 12, 2003

Big B beckons admen to keep finger on common man's pulse
"Sometimes, in the arrogance of our creativity, we don't listen to the voice of the masses. But the people we are speaking to spend their salaries on what we sell to them, so don't just look at the graphs and your market research." More

A place to network and party!

A procession of camels, elephants, decorated carts and folk dances greeted delegates to AdAsia 2003 in Jaipur on Monday evening, alongside turban-tying demos and a touch of royalty. Live entertainment by Shivamani and Usha Uthup added to a ... More

ADVERTISING

Everest Communications aims to be among top 15 in three years
A LITTLE known fact about Everest Integrated Communications — besides that it is a subsidiary of Rediffusion DY&R — is that it completes 57 years this week. The agency has had its ups and downs, most recently with a series of ... More

Lowe chief blames ad industry for its ills
ON a day that was full of learning and self-congratulation, one man sounded a warning note to advertising professionals: "If anyone screwed advertising, we did, and unless we do something about it, we are in danger of pushing the industry further ... More

Automob
Cine star Amitabh Bachchan surrounded by a delegation from Pakistan for autograph at AdAsia 2003 in Jaipur on Tuesday.

NEW PRODUCTS & SERVICES

Desai Brothers to invest Rs 100 cr in food business
DESAI Brothers Ltd (DBL), a Pune-based company engaged in ethnic food business, would be investing Rs 100 crore in the next five years on research and development, infrastructure and marketing activities, the General Manager, Marketing and Sales, ... More

Brand Quest

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