Financial Daily from THE HINDU group of publications
Thursday, Nov 06, 2003

News
Features
Stocks
Port Info
Archives

Group Sites

Corporate - Announcements
Marketing - Strategy


Roche drugs now 25 pc cheaper

Our Bureau

Mumbai , Nov. 5

PHARMA major Roche Scientific Company (India) Pvt Ltd has announced cut in the prices of its existing drugs by 25 per cent to consolidate its presence in the Indian market.

Life-saving drugs of Roche India such as Xeloda, Cellcept and Mabthera covering the oncology, virology and transplantation segments will now be available in India at 25 per cent cheaper rates. The company has so far sold drugs worth more than 35 million Swiss francs (about Rs 11.81 crore), including in segments such as osteoporosis and epilepsy.

"In fact, Roche India's drugs will be sold at 40 to 60 per cent of the prices they are sold in the foreign markets. We will be able to offset the price cut by focusing on distribution network and adding volumes," according to Dr G.L. Telang, Managing Director of Roche India.

On the company's new distribution strategy, Dr Telang said the company has appointed the New Delhi-based Taksal Pharma Pvt Ltd, as the importer and distributor of Roche India's parent company F. Hoffman La Roche products in India. Asked why the company did not opt for continuing its distribution tie-up with Nicholas Piramal for these products, he said, "We are looking for focused distribution. Our new distributor will be handling only our products and providing our cost-effective new therapies."

Dr Telang said the key focus areas of the company in the coming months included global trials in India in the transplant areas. Its breast cancer studies, especially for "difficult to treat" patients and safety data collection for Pegasys are ongoing process in India.

On new therapies, Dr Telang said for the first-time Roche India was looking at introducing therapies in dermatology and osteoporosis. "Therapies like anti-CMV and treatment of bone metastasis are in the pipeline in India. The company will also be launching difficult to treat colorectal and renal cancer drugs," he said.

According to him, a major chunk of its proposed investment in India would go towards providing integrated healthcare solutions, which include diagnosis and treatment, mainly in the areas of virology and oncology. In the virology segment, this would lead to diagnosis, treatment, monitoring and early response in viral Hepatitis.

Article E-Mail :: Comment :: Syndication

Stories in this Section
Essar Group eyes power sector in eastern region


Padmalaya board clears higher FII investments
Keltec integrates titanium gas bottles production
Roche drugs now 25 pc cheaper
Aurobindo EGM clears pref offer
Lohiya Ind bags award
Tata Motors set to acquire Daewoo truck co for $118 m
Saudi group to pick up 16.7% stake in KRBL
Utkal Alumina confident of kicking off Rs 4,500-cr project soon
Anchor plans to float subsidiary in Europe
Friedman group ties up with Pearl Academy of Fashion
SRL plans tie-ups with hospitals in UK, West Asia
Dr Reddy's Foundation begins college for poor
Orchid Chem looks West to boost sales
SAIL hopes to wipe out losses — Rules out capacity expansion
Cummins to make India a sourcing hub
Ashok Leyland vehicle sales up 72% in Oct
Upgradation helps Salzer keep costs low
SFIO probe on Daewoo Motors in full swing
New Company Secy at Dr Reddy's Lab


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | Home |

Copyright 2003, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line