The Hindu Business Line : Thursday, November 06, 2003

Roche drugs now 25 pc cheaper
PHARMA major Roche Scientific Company (India) Pvt Ltd has announced cut in the prices of its existing drugs by 25 per cent to consolidate its presence in the Indian market. Life-saving drugs of Roche India such as Xeloda, Cellcept and ... More

UAE white goods firm forays into Indian market
INDIAN consumers are set to get more choices in the consumer electronics and home appliances segment. Aftron, the flagship company of the United Arab Emirates (UAE)-based $5 billion Al-Futtaim group, on Tuesday announced its entry into the ... More

ADVERTISING

DD News gets aggressive on ad front
IT'S clearly the case of once bitten twice shy. In the highly competitive news channels market, Prasar Bharati is not taking chances and has decided to get aggressive with its marketing plans for the newly launched news channel. For the first ... More

Kids apparel brand Gini & Jony shifts creative account
KIDS apparel brand, Gini & Jony, has shifted its creative advertising account from Mudra Communications to SSC&B Lintas in Mumbai. Speaking to Business Line, Mr Anil Lakhani, Director, Gini & Jony Apparel, said: "We have recently ... More

PROMOTIONS & OFFERS

Ceat, Electrolux leverage cricket for brand gains
"There is a tremendous association between the Ceat brand and the awards it has come to stand for excellence in cricket, and it has stood the test of time," said Mr Kalyan K. Paul. More

Escotel offer to new clients
KOCHI: Escotel Mobile Communications Ltd, which has achieved three lakh customer mark in Kerala, has announced a free three days and two nights holiday in Goa or Yercaud for its new post-paid and prepaid customers in Kerala. The offer is ... More

DIRECT MARKETING

Touchtel plans direct marketing campaign
AFTER doing a series of outdoor advertising campaigns, Touchtel now plans to concentrate on direct marketing. "Servicing customer needs and adding new customers is what we are focusing on. We believe that spending money on customer service would ... More

CHANNELS AND FRANCHISES

Maruti implementing dealer management system
MARUTI Udyog Ltdis implementing a dealer management system (DMS) that would help its dealers improve their performance and service customers better. The DMS will let the dealers to have access to updated information from Maruti and a real time ... More

Baggas to boost BDA's flagship liquor brand
The entry of Mr Bagga comes at a time when Mr Kishore Chhabria is attempting to extend BDA into new categories such as beer and country liquor. More

MARKET SHARES

Tatas' pick-up on the growth track
IN just over a year since its first launch, the 207 DI from Tata Motors has notched up a market share of 42.5 per cent in the fast growing pick-up segment. But for those hoping to see a true blue pick-up on the lines of models abroad, the ... More

LG colour TV sales scale a new peak in October
THE consumer electronics industry, starved of `bumper business' after World Cup cricket early this year, has cause to cheer. The festival of lights has brightened the year for the colour TV industry, which was desperately looking for growth ... More

RETAILING

TN Govt justifies taking control of liquor retailing
THE Tamil Nadu Government took liquor retailing out of private hands to break cartels that controlled trade and to eradicate tax evasion and marketing of spurious liquor, according to the Chief Minister, Ms Jayalalithaa. Since 2001, the ... More

Friedman group ties up with Pearl Academy of Fashion
THE US-based retail consultancy and training organisation, the Friedman Group, has announced an alliance with the Pearl Academy of Fashion (I) Ltd, with the objective of offering retail consultancy services in India. Announcing this, Mr Harry ... More

NEW PRODUCTS & SERVICES

`All New Honda City' rolls out in Kerala
HONDA Siel Cars India Ltd, a leading premium and luxury car manufacturer in the country, has rolled out its new version - All New Honda City - in the Kerala market here on Wednesday. The new City is the third model launched by the ... More

Cartoon Network to air Star Wars from Nov 10
Consisting of 20 animated shorts, Star Wars continues the saga where the live action feature film Star Wars: Episode II Attack of the Clones left off and is being produced at the Cartoon Network ... More

Glittering card
Lalsons Gold Licence, a privilege card, was launched in the Capital on Tuesday. The card offers a discount of Rs 200 per 10 gm of gold from the prevailing market rate of the Delhi Bullion Association, and a 5 per cent discount for diamond ... More