The Hindu Business Line : Wednesday, October 29, 2003

RIL likely to price gas at 30 pc discount to global rates
IN a bid to expedite forward linkages, Reliance Industries Ltd (RIL) seems willing to price its natural gas supplies at a 30 per cent discount to international prices. Sources here said that RIL was prepared to settle for a tariff of under $4 ... More

Anchor Health forays into talcs segment — Soaps, shampoos in pipeline
THE Anchor brandwagon continues to roll. After taking on giants Hindustan Lever and Colgate in the toothpaste category, Anchor Health & Beauty Care has now set its sights on other FMCG products. While the company has already begun the rollout ... More

Camera major Kyocera chalks out strategy to beat grey market
"The Yashica brand has been thriving in the Indian grey market. But with our official launch of the product, we will counter the grey market threat by offering better packaging and after-sales service," Mr Gangu Batra said. More

BPCL to boost Nirlep brand
THE Aurangabad-based Duraware Pvt Ltd, the marketing and manufacturing arm of Nirlep, has entered into a marketing pact with BPCL's LPG gas dealers. As a result, BPCL gas dealers while delivering the gas cylinders will be selling the Nirelp brand ... More

Percept D'Mark signs on Kapil, Gavaskar
Percept D'Mark has signed on former cricketers Kapil Dev and Sunil Gavaskar to work with the company on events and assignments, and collaborate on sports properties and talent management and other opportunities. Their expertise will be tapped to ... More

ADVERTISING

`Print media most effective tool in marketing housing loans'
On the issue of the most effective tool for marketing, most of the respondents found ads in print media as the most effective and telemarketing as the least effective one. More

PROMOTIONS & OFFERS

Verizon contest for IT `top guns'
The programming contest will be open for registration on a first-come-first-served basis, with a maximum of 500 participants, from October 27 to 30 at www.Topcoder.com/Verizon. The tournament ends on Nov ember 7, after three rounds are completed. More

CHANNELS AND FRANCHISES

Asia Vision to distribute TriStar video DVDs
COLUMBIA TriStar Home Entertainment has released the first of its home video DVDs. The company has tied up with Asia Vision Home Entertainment for the distribution of DVDs, which it says are the first Hollywood studio products to be ... More

BRANDS

HLL launches Modern Real Toast
STRETCHING the Modern brand further, HLL has introduced Modern Real Toast. Real Toast stands for rusks and is seen as a cross between a bread and a biscuit, making it an ideal extension for the existing Modern Bread. With the baseline, `Its ... More

NEW PRODUCTS & SERVICES

BOC India launches mobile oxygen delivery service
BOC India Ltd, a part of the $6-billion BOC Group Plc of the UK, on Tuesday introduced Oxyline, a mobile oxygen delivery unit service. "We aim at offering the quality gas available at an affordable price," Mr Shekhar Trivedi, National Sales ... More

`Improved' Scotch Brite
KOCHI: 3M India has announced the launch of the new and improved `Scotch Brite' its flagship brand in the cleaning tools segment. The new product enhanced for superior cleaning will work faster with reduced effort. The product will ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line