![]() Financial Daily from THE HINDU group of publications Wednesday, October 08, 2003 |
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MARKETING STRATEGY Kodak to target specific group KODAK India has identified four consumer segments to be targeted by it with the offerings and sees good potential at the mass end as well as in the premium segment. About 90 per cent of Indian homes do not own cameras, and even in the urban ... More ADVERTISING HLL back on Star; in talks with DD IT'S a relationship neither can do without. Though both Star India and Doordarshan (DD) may have yanked off Hindustan Lever Ltd (HLL) - the country's largest advertiser - from their channels, the FMCG major is set to make a comeback ... More PROMOTIONS & OFFERS
AirTel signs up Sachin as brand ambassadorTELECOM major Bharti Tele-Ventures (BTVL) on Tuesday announced that it had signed Sachin Tendulkar as the new brand ambassador for AirTel, its mobile service brand. The company also announced the launch of its new brand campaign, titled ... More CHANNELS AND FRANCHISES Oil PSUs told to defer dealer selection in States going to polls THE Ministry of Petroleum and Natural Gas has advised the public sector oil marketing companies to defer the process of selection of their dealers and distributors in the States that go to polls till the election process is completed. The five ... More MARKET SHARES CRDi speeds past Hyundai's other Accents ACCENT CRDi, the new-gen diesel model of Hyundai, is turning out to be a huge success for the country's second largest carmaker but at the cost of other variants of the same model. Within a year of its launch, Accent CRDi (common rail ... More RETAILING
Retail trade wary of wholesaler Metro's entryTHREE years after receiving the Centre's nod, Metro India Pvt Ltd, part of the 50-billion euro Metro AG, is a fortnight away from commencing its cash-and-carry wholesale operations. As its first two outlets, dubbed as distribution centres, ... More
CavinKare group co plans more salons in Chennai
Derby plans outlets in Hyderabad PIRACY PRS Permacel upbeat on brand protection solution PRS Permacel Private Ltd's initiative to tackle counterfeiting, Kavach, has garnered business worth 15 per cent of its annual turnover of about Rs 40 crore. Kavach a holistic system for brand protection in India, was launched in ... More NEW PRODUCTS & SERVICES
Lakme launches Treasures rangeLAKME launched the Treasures range of colour cosmetics with the Grand Finale Winter 2003 show featuring the works of designers Arjun Khanna, Sabyasachi Mukherjee and JJ Valaya in Mumbai. Their interpretations were in the form of the `gold,' ... More
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Top Stories In Focus Cola Controversy The Cable tangle Indo-China Relations Telecom Competition Oil PSUs: Disinvestment dilemma In Depth Swati CA In Kashmir Simple Economics Slowburn Tax Talk NRIs & Investment Avenues Corporate Governance Looking back Sep. 28-Oct. 4 Rlys selling tourist train concept to corporates Two-wheelers continue to drive print advertising |
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