The Hindu Business Line : Friday, September 26, 2003

IA to extend local reach; Plans tie-up with Air Deccan
IN a significant step, Indian Airlines plans to tie up with a domestic private airline to service regional routes through a hub-and-spoke arrangement. The move could push back Indian Airlines' plans to buy small capacity aircraft such as ATRs ... More

ADVERTISING

`Radio ads with print, TV can produce a multiplier effect'
Mr Panday advocated adding radio slots to an advertiser's print or television plan for the `multiplier effect'. More

Dhoot Entertainment appoints Percept for V-1 lottery brand
DHOOT Entertainment Network (DEN) has appointed Percept India to handle its advertising and media buying account for its new lottery brand - V-1. Speaking to Business Line, Mr Anirudh V. Dhoot, Dhoot Entertainment Network, said, "We ... More

PROMOTIONS & OFFERS

IA launches Malaysia package
INDIAN Airlines (IA) has introduced the `Malaysia Flyaways' holiday package, which includes not only return airfare but also hotel accommodation and sightseeing. The package, valid till March 31 next year, will be available from Bangalore, ... More

Air India launches special fares, schemes
AIR INDIA has introduced special fares from India to London, Paris, Frankfurt and destinations in the US — New York, Newark and Chicago — to attract passengers during the October-December period. Fares on the economy class during ... More

DIRECT MARKETING

Plea for law to weed out fake cos from direct selling sector
AFFECTED by unscrupulous players in the segment, direct selling companies on Thursday asked the Government to formulate legislation to weed out fly-by-night operators. "Our biggest challenge is to put an end to the unethical practices being ... More

RETAILING

Samsung plans exclusive outlets for mobiles
SAMSUNG India Electronics Ltd is embarking upon an aggressive retail initiative for its mobile phones, under which it will set up exclusive outlets and 75 shop-in-shop outlets in the country. The company has opened its first `Super Plaza' for ... More

Lladro plans to expand with Mumbai boutique
LLADRO plans to expand in India with a 10,000 sq. ft boutique in Mumbai, according to Ms Angelique O'Brien, Country Manager, Spa Agencies (India), the sole distributor in India for Lladro. Lladro also plans a limited edition of the Radhakrishna ... More

HPCL eyes retail business abroad
HPCL plans to invest Rs 400 crore on extending its Mumbai-Pune product pipeline up to Solapur and Miraj apart from spending Rs 1,027 crore on upgrading terminals and tanks. More

NEW PRODUCTS & SERVICES

Pentamedia releases `Son of Aladdin'
PENTAMEDIA Graphics has released its fourth full-length 3D animated feature film Son of Aladdin. Costing $3.6 million, this action adventure thriller is about the Prince of Basra, Mustafa who is hunted by the evil sorcerer Zee Zee Ba. The ... More

Nurture Nutrition launches weaning food
NURTURE Nutrition Pvt Ltd, a Bangalore-based baby food manufacturer, announced the launch of its product, Baby's 1st Bites, on Wednesday. Mr K.C. Raghu, Managing Director, told presspersons that the weaning food is made from organically grown ... More

Brand Quest

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