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Kwality Wall's unveils prize scheme to boost sales

Our Bureau

Chennai , Sept. 16

HLL'S Kwality Wall's has announced that it will hold a contest, linked to the purchase of its ice cream, and launch a limited-edition range with "novel flavours and combination", as part of its festival season offer.

A company press release said its `Teen Vardaan Contest' would give the winners of the `grand prize' (ten families) an opportunity to "choose prizes from three categories, amounting to Rs 10 lakh each".

Participants also have a chance to win DVD players, walkmans, video games, jigsaw puzzles, among others, the release added.

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