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LIC marketing strategy

Our Bureau

VISAKHAPATNAM: The Visakhapatnam division of the LIC has signed MoUs with two private broking firms for marketing its products, as provided for in the Insurance Regulatory and Development Authority (IRDA) Act.

Setting a new trend, the divisional office signed memoranda of understanding with Insol Insurance Solutions Pvt Ltd, a broking firm, and Vijay Sai Associates, corporate agents, for the purpose.

Mr Surendra Behera, the divisional manager, said that LIC was aggressively marketing its products through private channels as well.

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