The Hindu Business Line : Yamaha Motor aims at Rs 1,350-cr turnover

YAMAHA Motor India Pvt Ltd, a 100 per cent subsidiary of Yamaha Motor Company Ltd of Japan, has targeted a turnover of Rs 1,350 crore in the current fiscal. Last year, the company recorded a turnover of Rs 1,150 crore, according to Mr R.R. Prasad, Associate Vice-President of Yamaha Motor India Pvt Ltd.

Addressing a news conference held here, Mr Prasad said the company, which was currently ranked fourth in the motorcycle segment in India, was hopeful of attaining the second position by 2006. By that time, its share of the motorcycle market was expected to go up to 18-22 per cent from around 10 per cent now.

Yamaha Motor India has already launched the Libero and the Enticer DLX in the Indian market this year. One more product was slated to be launched in the months ahead, Mr Prasad said, adding that the company would from now focus on the four-stroke segment only.

According to him, exports were a major focus area for the company. Last fiscal, about 38,500 motorcycles were exported to 52 countries across the globe.

The motorcycle export target had been pegged at 55,000-60,000 units in 2003-04. In fact, 20 per cent of the company's turnover this year would be accounted for by exports.

Mr Prasad said that, consequent to acquiring 50 per cent of the equity stake in the company from the Escorts Group, Yamaha Motor Company of Japan had decided to focus strongly on research & development, dealer upgradation and in setting in place appropriate IT systems.

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Yamaha Motor aims at Rs 1,350-cr turnover