The Hindu Business Line : Tuesday, August 19, 2003

Maruti set to deal in pre-owned cars of other makers
INDIAN automobile major Maruti Udyog Ltd is all set to deal in `pre-owned' cars from other manufacturers at its True Value outlets. The company is likely to start buying other makes of second-hand cars from next month. Disclosing this to ... More

LG Electronics draws strategies to boost commercial AC sales
WITH the season for air conditioners over, LG Electronics India is now focusing on the commercial air conditioning segment. Apart from lining up a slew of high-tonnage products for launch, the company is also putting in place several ... More

IOC-Tata Motors in marketing tie-up
INDIAN Oil Corporation and Tata Motors on Monday signed a memorandum of co-operation for setting up joint marketing services. The tie-up will allow Tata Motors to set up service stations for its commercial vehicles (Tata Authorised Service ... More

Colgate-Palmolive to focus on rural, urban distribution
``Innovative promotional schemes have been implemented to tap the rural wholesale channel.'' More

ADVERTISING

First media audit firm in offing
The firm will provide services to advertisers in the areas of strategy and implementation, and financial audits that will enable advertisers to track their media spends, Ms Madhvani said. More

MetLife bets on posers for long-term ties
MetLife India's latest advertisement campaign, `have you met life today?' could mean "a lot of things" to its customers, present and potential. For MetLife India's Managing Director, Mr Venkatesh S. Mysore, though, the campaign represents a ... More

RETAILING

Maruti opens `True Value' outlets
MARUTI Udyog Ltd opened two `True Value' outlets in the city on Monday. The outlets, which deal in `pre-owned' cars, have been opened in association with the company's channel partners, Popular Vehicles and Services Ltd and Indus Motors. ... More

MARKETING RESEARCH

What makes the young Indian male tick?
Each of the eight behavioural clusters revealed a unique facet that made up a core value of `Assertive gratification'. `Assertive' because the youth of today is quite clear about what they are and what they want to stand for. They have a viewpoint an d they no longer fight shy of stating this opinion. More

BRANDS

Jet Airways gets Superbrand status
Awarded by an independent Superbrands Council comprising eminent professionals in marketing and advertising, the Airline will now be featured as one of the strongest Indian brands in the Superbrands volume to be printed in Italy, a company press ... More

NEW PRODUCTS & SERVICES

HM launches new Ambassador variant
HINDUSTAN Motors (HM) on Monday launched a new variant of its old warhorse, Ambassador, in a bid to boost sales of the car by about 22 per cent in the current fiscal. "We hope to sell 17,000-18,000 cars this year from 14,000 units sold in the ... More

M&M's `improved' Scorpio unveiled
The improved version will have a new SZ 2600 Plus diesel engine, which is chain-driven rather than gear-driven. "This will help reduce noise vibration and harshness levels of the vehicle, significantly making the improved Scorpio the quietest ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line