The Hindu Business Line : Monday, August 18, 2003

Pharma cos plan awareness campaign against fake drugs
AN enlightened consumer may read the fine print to differentiate a `Crocin' from `Crosin'. But no guarantees on whether your paracetamol is, in fact, not talcum powder. Even as the Government seeks to tighten the noose around spurious drug ... More

PROMOTIONS & OFFERS

Badminton star unveils Mahabill scheme in AP
IN a bid to count on the estimated Rs 100 crore-loss to the State exchequer due to transactions sans bills, the Andhra Pradesh Government today introduced the `Mahabill scheme' to encourage people to insist on bills while they make ... More

Food festival with patriotic fervour
FOOD festivals may have begun to lose their verve. But hotels and restaurants do not tire at testing the wares of the gourmands. And this one tried by a leading hotel in the city seems to have had a different appeal and a new experience for the ... More

RETAILING

Alukkas diamond boutique

MARKETING RESEARCH

Affordability, heat factor drive room AC sales
"Though ACs still remain a third priority purchase when compared with refrigerators and televisions, the sales have been boosted by the increasing demand in the middle- income group and small offices home-office segments." More

NEW PRODUCTS & SERVICES

VEBA launched in Mumbai
SHAW WALLACE has launched VEBA, a vodka-based ready-to-drink (RTD) beverage, in Mumbai. VEBA, which has 5 per cent vodka content, has been introduced in association with Kyndal, UK, the world's fifth largest Scotch company, with such brands as ... More

Brand Quest

Comments & Letters to the Editor to: bleditor@thehindu.co.in
Subscribe to: Business Line