Financial Daily from THE HINDU group of publications
Monday, Aug 11, 2003
Financial Daily from THE HINDU group of publications Monday, Aug 11, 2003 |
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Industry & Economy
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Piracy AP plans drive against fake goods Our Bureau
Hyderabad , Aug. 10 PERHAPS for the first time in the country, the Commercial Taxes Department in Andhra Pradesh has tied up with some private players to encourage consumers, who often end up buying poor quality products, to ask for bills on purchases they make in the twin cities. "The idea is to drive away spurious and illegal goods, facilitate fair transactions and accountability," Mr N. Ramesh Kumar said. In a bid to motivate the consumers, the department has decided to reward them with attractive prizes, which include Rs 1 lakh in cash, motorcycles, TVs, watches and Maruti 800 cc car. The scheme, which will be open on August 16, will have three cycles, each of them having a 30-day duration. The department has tied up with e-seva centres, Mudra Communication Ltd, Gandhi & Gandhi Associates and Ram Informatics Ltd. All the consumers need to do is to ask for bills comprising RC numbers of the dealers and produce the same at e-seva counters to get coupons. "These coupons should be dropped in boxes earmarked for the scheme," the Commissioner said. While e-seva RAM Informatics consortium takes the job of distributing the coupons, Mudra Communications handles the publicity part and Gandhi & Gandhi plays the role of systems auditor for the scheme, while ensuring transparency.
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