Financial Daily from THE HINDU group of publications
Wednesday, Aug 06, 2003
Financial Daily from THE HINDU group of publications Wednesday, Aug 06, 2003 |
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Corporate
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Announcements Marketing - New Products & Services Ford launches `cheapest' Ikon variant Flair Our Bureau,
Bangalore , Aug. 5 FORD India on Tuesday launched an under Rs 5-lakh fully featured Ikon variant Flair to draw customers from the high volume B plus segment. "We expect car owners in the B plus segment to switch over to our car because of our competitive pricing coupled with high quality," the Ford India Managing Director and President, Mr David Friedman, told a news conference. Mr Friedman said the company was able to launch a car with a Rs 4.95-lakh tag (ex-show room) because it has been able to pass on the localisation savings to its customers. The Ford India's Vice-President for Marketing, Sales and Service, Mr Randy Shockley, said, Flair's pricing strategy should help the company see better sales. The Ford India Director for Sales Operations, Mr Vinay Piparsania, said customers will get extremely good financing option for Ikon Flair. He said those who bought a B plus segment car two or three years ago could change over to Ikon Flair with similar EMIs (equated monthly instalments). "Along with customised financial packages from our associated finance companies, customers are in a position to choose monthly payments plans with EMIs comparable to that of small cars," Mr Piparasania said. Ford Ikon Flair is powered by a 1.3 Rocam engine and has features such as power steering, power windows, central door locking, tachometer and full wheel covers. Flair is the only fully featured Ikon variant under the Rs 5-lakh category among the Ikon variants. The 1.3 CLXI-Endura is the lowest priced Ikon variant at Rs 4.49 lakh but does not have a Rocam engine. It is based on the Escort platform, which was Ford's first offering in the Indian market before it was phased out. Flair's ex-showrooms in other cities are: Chennai, Rs 4.94 lakh, Delhi, Rs 4.95 lakh and Mumbai Rs 5.18 lakh. Among the petrol versions, Ikon has six variants with a price range (all ex-showroom prices) between Rs 4.49 lakh and Rs 6.27 lakh. The diesel has two variants, 1.8 NXT priced at Rs 6.58 lakh and 1.8 SXI priced at Rs 7.04 lakh. The petrol variant of Mondeo, which is a completely built unit, is priced at Rs 16.11 lakh and the diesel variant is priced at Rs 17.39 lakh.
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