The Hindu Business Line : Wednesday, August 06, 2003

HP Digital Studios project to be replicated in China
A SUCCESSFUL marketing strategy devised by the Indian arm of computing giant, Hewlett-Packard (HP), for its digital imaging business is now getting international attention. Enthused by the tremendous response to HP India's `Digital Studio' ... More

Hatsun to double milk handling
HATSUN Agro Product Ltd, the Chennai-based private dairy, plans to strengthen its market reach in the current year to nearly double its milk handling by mid-2004. According to Mr R.G. Chandramogan, Chairman and Managing Director, Hatsun Agro, ... More

Thapar group's Waterbase to foray into restaurant biz
Waterbase is also interested in tying up with joint venture partners for some of the proposed locations. More

SBI to extend ATM services to Visa, MasterCard clients
ALL Visa and MasterCard customers will soon be able to transact through the State Bank's ATM network. To enable this, the State Bank group plans to throw open its ATM switch to other banks in a couple of months time, after uplinking its ... More

Eli Lilly India may launch Viagra clone drug soon
ELI Lilly India is in the process of registering a drug for erectile dysfunction or Viagra clone Cialis in India. The company is to shortly complete clinical trials and is looking to launch the drug soon. Speaking to presspersons here, Mr ... More

Jaya TV: Creating an identity of its own
In the process of creating an identity of its own, Jaya TV is careful not to compromise on its film-based content, says Mr Balaswaminathan. More

AWARDS & HONOURS

Air Sahara awarded Superbrands status
SUPERBRANDS organisation, an arbiter of brands, has awarded the international Superbrands status to Air Sahara. In a statement, the airline has said that the participants list included 700 brands in 95 different categories with the selected ... More

PROMOTIONS & OFFERS

AirTel unveils `Happy Plan' in AP
LAUNCHING its new service in the Andhra Pradesh market, AirTel, having garnered a subscriber base of four million users, has drawn up plans to invest Rs 1,200 crore this fiscal. The Chief Operating Officer of Bharti Cellular Ltd (Andhra ... More

AXN's Hot N' Wild becomes big draw
MORE than 5,000 entries were received when AXN called for entries for its Hot N' Wild Contest in India, but what surprised the AXN team was the number of entries from places like Jaipur, Ghaziabad, Jabalpur, and even Sikkim and Nagaland. In ... More

MARKET SHARES

Brylcreem lines up gel in new pack
WITH almost 80 per cent market share in the Rs 30-crore hair gel and hair cream market, Brylcreem from Sara Lee is coming out next month with a pack of hair gel priced at Rs 10. Mr V.S. Pradeep Kumar, Chief Executive Officer, Sara Lee ... More

MARKETING RESEARCH

TV soaps generate more lather than Bollywood
LAAGAN and Devdas may still have viewers glued to their TV sets, but when it comes to holding viewers' attention day in, day out, the `K' serials win hands down. According to a recent analysis by TAM Media Research, viewership for ... More

Fakes of big FMCG brands make fast buck: Study
FICCI's Brand Protection Committee has come out with similar findings — look-alike popular FMCG brands account for 5-15 per cent of the original brand sales volumes, with as many as 20 lakh dealers involved in the marketing of these products. More

BRANDS

Honda aims to become trusted brand in Kerala
TARGETING the elite Keralites, Honda Siel Cars India Ltd has introduced its two new luxury models — the all-new 7th generation Honda Accord and Honda CR-V — in the State market on Tuesday. Addressing mediapersons, Mr Neeraj Garg, ... More

IOC working on `Operation Everest'
INDIAN Oil Corporation is all set to join the big brand war. The company is preparing for what could be IOC's answer to BPCL's `Pure for Sure' and HPCL's Club HP. IOC is working in full swing on an unnamed branding exercise code-named: ... More

ONLINE MARKETING

Bollywood logs on to the Net
Its presence on the Internet is also on the upswing, thanks to the spate of recent hits and the emergence of low budget films, which has come as a breather to Internet advertising. So, you have movies such as Joggers' Park, 3 ... More

NEW PRODUCTS & SERVICES

Kodak launches new range of EasyShare products
KODAK India Ltd has launched a range of new products in the EasyShare digital camera system. The line-up includes the Kodak EasyShare printer dock 6000, a combination printer and camera dock, and the Kodak EasyShare LS633, a consumer zoom digital ... More

Ford launches `cheapest' Ikon variant Flair
FORD India on Tuesday launched an under Rs 5-lakh fully featured Ikon variant Flair to draw customers from the high volume B plus segment. "We expect car owners in the B plus segment to switch over to our car because of our competitive pricing ... More

Brand Quest

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