The Hindu Business Line : Friday, July 25, 2003

Samsung kicks off `JOSH' campaign to boost output
To motivate workers, Samsung has introduced a `Guinness Book of SIEL Records', wherein the new benchmarks achieved by them in the past five years have been recorded for rewards. More

A Chennai road goes the Bengali way
DOWN the road from the Fruit Shop on Greams Road is the New Bengal Mess, which caters to an entirely different clientele from the yuppies who haunt the former. On the quiet, a small stretch of the road, right in the centre of the city has changed ... More

ITC goes green on Classmates
ITC's decision to make paper without chlorine is based on Rio Convention declaration, which asked Indian manufacturers to eliminate the use of chlorine and use nascent oxygen instead. More

Fashion park mooted in Delhi
KPMG has recommended setting up a fashion park in the outskirts of the national capital region, and turning Delhi into the fashion capital. More

RURAL MARKETING

Maruti ties up with SBH
BUOYED by the ten-fold increase in net profit for the first quarter of the current fiscal, Maruti Udyog Ltd (MUL)is bullish on its growth opportunities and has chalked out a strategy for penetrating into rural India by making available affordable ... More

PROMOTIONS & OFFERS

Surf painting contest

Horlicks cultural event

CHANNELS AND FRANCHISES

Auto dealers ride on a bumpy road
State Governments to delegate and simplify some of the paper work in registering new vehicles, at least the non-transport ones. This helps avoiding the costs involved in taking every vehicle sold to the State Government transport offices, Mr Chordia said. More

MARKETING RESEARCH

`Scope bright for designer prêt'
WITH organised retail growing quickly, a greater interest in dressing up, and consumers becoming more brand conscious, there are opportunities for designer prêt-a-porter (ready-to-wear), say industry experts. In a recent study of the fashion ... More

Brand Quest

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