The Hindu Business Line : Thursday, July 24, 2003

Now focus is on designing to sell
Realising that going global is a tough proposition, the designers are making prêt affordable at home. Designer chic now starts at Rs 750 and can go up to Rs 30,000. More

Sachin's wares on market
TENDULKAR'S Restaurant & Bar, positioned as the country's only sports personality-based restaurant, has introduced a range of authentic Sachin's merchandise. The merchandise ranges from stationery, backpacks, key chains, to tableware and ... More

EVENTS

Ethnic jewellery expo
A staffer of Central Cottage Industries Corporation of India Ltd (CCIC) arranges jewellery during a unique exhibition-cum-sale of jewellery, in Kolkata on Wednesday. CCIC is showcasing exclusive jewellery collection from all over the country, ... More

PROMOTIONS & OFFERS

Air hostesses to don designs from APCO
AIR HOSTESSES on Air India flights will soon be wearing some of the attractive designs weaved by the indigenous weavers of Andhra Pradesh. Sarees and dress materials for the air hostesses would be supplied by APCO, the apex body of Co-operative ... More

BRANDS

Of Axe effect `n' big idea for brand
Worldwide, Unilever has always been open to sourcing `edgy' work from different agencies. Likewise, in India, it has used the creative ideas given by SSC&B Lintas despite Lowe handling the Axe account. More

NEW PRODUCTS & SERVICES

Hammer & Sohne enters Indian jewellery market
The designs were created by Sadhak Shivaanand Saraswati, a prominent spiritual artist. More

BBC launches new quiz show

Instant food products launched

Brand Quest

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