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MARKETING
STRATEGY
Jaeger LeCoultre to foray into India
WITH recent surveys pointing out that the class of well-heeled, high-income individuals in India is growing at a steady rate, an increasing number of luxury watch brands are making a beeline for the country. Luxury Swiss brand Jaeger LeCoultre ...
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MARKET SHARES
Will washing machines spin magic this monsoon?
WILL the monsoon result in raining cash for the washing machine segment of the consumer electronics and durables industry? Not really, if you analyse the current trend. Though the washer season kicks off with the monsoon, but going by the ...
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Brand Quest
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