Financial Daily from THE HINDU group of publications
Saturday, Jul 12, 2003
Financial Daily from THE HINDU group of publications Saturday, Jul 12, 2003 |
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Info-Tech
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New Products & Services Sanyo to tap Indian digital cinema market potential Our Bureau
A DVD film on a rigid high gain rear projection screen at the "concept centre" opened by Office 2000 in Chennai. The centre serves as a technology showcase featuring Sanyo's audio-visual solutions for the corporate office and consumer segments. — Shaju John
Chennai, July 11 SANYO Electric Co Ltd anticipates significant growth in the market for digital cinema equipment in India, and plans to exploit this segment with a launch of digital projectors later this year. According to Mr Kunihiro Okajima, Senior Staff, Sanyo Electric's projector business unit, though the digital cinema is at a nascent stage in India, the entertainment industry is steadily going digital. Sanyo will launch in October/November a digital projector for cinemas. The other segments that Sanyo plans to address are the corporate houses, Government institutions and educational institutions. Home theatre equipment is also on offer, he said. Sanyo sees major potential in digital cinema, which is on a growth path in the US, China and Japan. With 48,000 cinemas distributed across India, a major market for movies produced in the US, and with modern facilities in the metros, there is bound to be significant demand, he said. The entertainment industry has taken to the concept with digital technology extensively used by modern studios in processing. This trend is bound to extend to distribution and exhibition. Digital technology can make these processes cheaper and efficient. Sanyo will be in a position to cater to this growing segment, he said at a press conference here today. Sanyo inaugurated an audiovisual concept centre by Office 2000, the exclusive master distributor for Sanyo products. The audiovisual concept centre will be a demonstration facility for the products on offer for the various market segments. According to Mr Shinya Takagaki, Manager, Sanyo Sales and Marketing Corporation, corporate houses, the Government and educational institutions are increasingly using digital projectors. Sanyo has a special pricing scheme for educational institutions, he said. Last year over 10,000 units were sold, representing a 30-40 per cent growth over the previous year. This trend is expected to hold in the coming years. Sanyo's market share is about 10 per cent. The company has a strong focus on this product and expects to launch a technologically updated version every six months. Maintenance will not be a problem because Sanyo will make available spare parts for 8 years even after a product is pulled out of production, he said. Mr A.S. Azharuddin, Director-Marketing, Office 2000, said that the company offers a unique facility of a touch panel control system to integrate all the electrical equipment into a single control panel. It offers the US-made AMX control panel that can control the electrical and electronic equipment in a conference hall for easy operation. The lighting, window drapes, LCD projector, screen and electronic pen boards can all be integrated. Office 2000 can integrate existing audiovisual equipment to any new equipment that a customer buys. The company will handle the installation and maintenance, he said.
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