The Hindu Business Line : Saturday, July 05, 2003

Red FM hopes to break even by mid-2005
THE India Today group hopes to break even on its Red FM initiative by mid-2005, three years after it launched its FM operations in Mumbai in July 2002, followed by the launch of FM channels in Delhi and Kolkata. Speaking to Business ... More

BBC World to launch series on unusual Indian biz
BBC World will start a 13-episode series profiling some unusual businesses in India, which will be a part of its popular programme Business Bizarre. The programme would be aired on Sundays at 11 a.m. According to a press release, the first ... More

ADVERTISING

`Bates to gain from WPP group's financial health'
THE WPP Group's pending acquisition of Cordiant Communications Group (CCG) will play out "differently in different markets," but in India, Bates has some "arguably reasonable value" to offer, according to Mr Rajiv Agarwal, MD & CEO, Bates India. ... More

`Ad vital for service organisations'
OGILVY & Mather Advertising brought home the lions from the Cannes International Ad Festival, but another organisation also got some glory: Mumbai-based NGO, Cancer Patients Aid Association (CPAA), for whose work O&M has won gold and silver two ... More

PROMOTIONS & OFFERS

Reebok in deal with E. Bengal football club
Reebok was also planning a regional initiative with Bata India Ltd, under which it would launch a "Reebok-East Bengal Collection" at Bata stores during the Puja season. More

CHANNELS AND FRANCHISES

Saregama joins BBC Worldwide for video distribution
SAREGAMA India Ltd. has tied up with BBC Worldwide for the distribution of the latter's home video titles in India, Bhutan, Bangladesh and Nepal. BBC Worldwide Home Video has titles in genres including children's entertainment, natural ... More

RETAILING

Move to ease curbs on PSU marketing cos — Govt mulls short-term oil dealerships
IN a bid to ease the restrictions on public sector oil marketing companies setting up retail outlets for selling petrol and diesel, the Government is considering a proposal to amend the policy on retail outlets that are owned as well as operated ... More

Handloom society plans mall in Hyderabad
THE All-India Handloom Fabrics Marketing Cooperative Society Ltd is in the process of expanding and modernising its `Handloom House' retail chain. The society will shortly open a 40,000 square feet Handloom House mall in Hyderabad, according to ... More

BRANDS

ICICI Bank bid to build brand thru social work
IN order to build some brand equity by doing social service, ICICI Bank has decided to undertake a project for reducing low birth weight incidence at the village level. Undertaken by ICICI Bank's Social Initiatives Group, the bank has decided ... More

Chat show planned to boost Rin brand
"The entire franchise for the Rin brand has been activated on the platform of confidence and we plan to build on this equity through the chat show. More

NEW PRODUCTS & SERVICES

Sree Gokulam thrust to herbal products
SREE Gokulam Herb'l Products, a part of the Chennai-based Sree Gokulam group, represents the group's foray into herbal products in which it has invested over Rs 5 crore for a manufacturing facility, according to the company's Executive Director, ... More

Mercedes Kompressor rolls out
WITH more than 1,800 customers to its credit since its launch in May 2001, the Indian car enthusiast seems to have favoured the Mercedes-Benz C-Class. Now, the company has rolled out the new C-Class Kompressor at its factory in Pune. Mr Hans ... More

Brand Quest

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