The Hindu Business Line : Friday, July 04, 2003

LG Electronics to launch designer ACs
LG will be manufacturing these products at its Noida facility with part procurement of vital components from the parent in Korea. The designer range of ACs are priced between Rs 55,000 and Rs 75,000. More

Suguna to sell chicken meat in local market
THE Udumalpet-based Suguna Poultry group has sought to leverage its hygienic chicken processing facility to make a foray into the `niche' portioned chicken meat segment for the local market. Come October, Suguna would be in a position to launch ... More

Zee TV to launch kids programmes
THE power of the child as a viewer is something broadcasters cannot afford to ignore. Zee TV, the flagship channel of Zee Network, is realising the potential of the pester power of the child and has decided to focus on childern's programmes ... More

ADVERTISING

Ad(ded) strength of Perfetti subsidiary
APART from being one of the top subsidiaries of Perfetti Van Melle, the Indian operations of the confectionery company, is also becoming a base for developing advertising globally for the various products. "Some of the advertising that we have ... More

PROMOTIONS & OFFERS

Liberty to be co-sponsor for fashion week
THE Rs 400-crore Liberty Group has announced a tie-up with the Fashion Design Council of India (FDCI) as associate sponsor for the forthcoming India Fashion Week 2003. While Liberty has been associated with the Fashion Week in the past by ... More

Campaign to promote Australia
SINGAPORE Airlines (SIA) and the Australian Tourism Board (ATC) have launched a new regional promotion campaign aimed at increasing tourist arrivals to Australia. The promotion `Enjoy Australia with Singapore Airlines' targets visitors from ... More

DIRECT MARKETING

Modicare to set up supply chain network
Modicare, that offers products in the categories of colour cosmetics and skin, personal, laundry, home and auto care, education, agriculture, food storage and water purification, has found that its newly designed lifestyle centres provides the compan y's distributors an opportunity to experience the products. More

NEW PRODUCTS & SERVICES

Radico Khaitan eyes South for growth in brandy segment
LEADING liquor manufacturer Radico Khaitan is looking to increase its market share in the brandy segment this year and is concentrating on expanding its distribution network in the Southern markets for the same. After rolling out its Old ... More

San Frisco Jeans bets on youth
BETTING on the youth segment, Madura Garments, a division of Indian Rayon and Industries Ltd, aims at making its jeanswear arm — San Frisco Jeans (SF)-- a strong contender for the Rs 1,250-crore market by opening exclusive SF Denim Labs in ... More

Brand Quest

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