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Apollo Tyres' programme for dealers

Our Bureau

NEW DELHI, June 16

APOLLO Tyres Ltd (ATL) has announced the launch of "Apollo Jewels" a dealer recognition programme for 2003-04. Applicable to both Apollo Tyre World and Apollo Radial World dealerships, the programme would select top performers across India based on several parameters of sales and service.

A release issued by ATL said that the company has committed to invest capital and grow these select dealerships as model retail outlets.

The release also said that the company, at a function held in the capital, handed over 65 cars and 32 two-wheelers valued at Rs 2.45 crore to 97 of its successful dealers from the Northern Region under the `Dealer Vehicle Scheme'.

The awards included Toyota Corolla, Ford Ikon, Maruti Esteem, Maruti Zen, Hero Honda and Bajaj motorcycles and two-wheelers

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