The Hindu Business Line : Thursday, June 12, 2003

More flavours expected under Tropicana
PEPSI Foods plans to introduce a series of juices blends from fruit such as kiwi, passion fruit, strawberry and pineapple under Tropicana, its 100 per cent juice brand. "We are exploring various options under this segment," Mr Subroto ... More

Samsung mulls `$ biz sales' model for PCs
TARGETING a total sales of 100,000 PCs this calendar year, the Information Technology and Telecommunication division of Samsung India Electronics Ltd is planning to launch what it describes as "$ business sales" model like Dell and is looking at ... More

Surf liquid wash goes off shelves — Lever Home to sell product
According to Mr Sanjay Behl, Marketing Manager, HLL, "both the in wash and post wash categories are not developed and continue to be niche segments. We have delisted from the liquid concentrate segment where we were present through Surf Excel." More

ADVERTISING

Can India do it again at Cannes?
In addition to more entries from India, there will be well-known Indian faces on the juries at this year's Cannes International Ad Festival. More

DIRECT MARKETING

Saint-Gobain may enter direct marketing — To adopt product-focused strategy through press ads
SAINT-GOBAIN Glass India Ltd will focus more on advertising the many products it has launched, now that it feels that it has established Saint-Gobain as a brand in the country. In the first phase of the company's advertising strategy, since it ... More

BRANDS

The focus is on fabrics
Never mind styling, fits and colours; now garment retailers have started focusing on fabrics to create a niche for their brands. More

PEOPLE

A `trumpeter swan'
DAVID Ogilvy called people who combined personal genius with inspiring leadership as "trumpeter swans". R. K. Swamy, the Chairman of R. K. Swamy/BBDO, who passed away on June 5, 2003, in Chennai, was one of these rare birds. Incidentally, the ... More

NEW PRODUCTS & SERVICES

And now, it's tobacco-free bidis!
DALMIA Consumer Care (DCC) on Wednesday announced the launch of its tobacco-free bidi `Vardaan', the first product from this fledgling group company of the Rs 1,200 crore Dalmia Group. An estimated Rs 15 crore worth of bidis are sold per hour in ... More

Cartoon Network launches Tenali Raman
CARTOON Network is strengthening its local content by acquiring two more India-specific serials - The Adventures of Tenali Raman and Chattur Birbal. Announcing the launch of Tenali Raman, Mr Anshuman Misra, Managing Director, Turner ... More

Residency Towers launches new `leaf' service
THE Residency Towers in Chennai on Wednesday launched its banana leaf service with a celebrity lunch at its southern speciality restaurant, Southern Aromas. Mr Ravi Appaswamy, Managing Director, The Residency Towers, said that this service ... More

Aavin launches new flavoured milk
CHENNAI: The Tamilnadu Co-operative Milk Producers' Federation (Aavin) has launched a new range of flavoured milk here . Mr S. Ramachandran, Minister for Dairy Development, and Mr B.K. Prasad, Managing Director, Aavin, formally ... More

Brand Quest

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