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MUMBAI: BPL Mobile has entered into an agreement with SAS for implementing customer retention solutions across all its cellular circles in the country.

The solutions would be focussed on the post-paid customer segment, said Mr Deepak Varma, Vice-President and COO, Customer Asset Management (CAM), BPL Mobile, at a press conference here on Tuesday.

"The intelligence provided by the SAS solution helps us proactively identify customers who are likely to leave or default within the post-paid segment,'' he said. This was very important in a market where the ultimate differentiator was going to be customer service and where everybody was trying to prevent customer churn, he said.

"After acquiring over 1.2 million subscribers across four circles, the challenge now is to consolidate and nurture the customer base. CAM ensures understanding of customer behaviour through demographic research and behavioural change.''

SAS, a business intelligence company, already provides solutions to other telecom groups such as Bharti and Hutch.

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