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MARKETING
ADVERTISING
Bollywood declares war on tobacco
GUESS who is going to be the new villain in Bollywood's fresh celluloid offerings? Or, for that matter, in the ad world's new creative outpourings? And in the kaleidoscopic creations of the glitzy fashion world? The name is tobacco. At least ...
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BRANDS
TVS Electronics aims Rs 60 cr from exports — To forge marketing tie-ups in US, Europe
TVS Electronics Ltd, part of the Rs 7,000-crore TVS group, is set to expand its footprints in the global market place. The company, which already exports its products to the US and Europe, has firmed up plans to market products under its own ...
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Brand Quest
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