The Hindu Business Line : Wednesday, May 28, 2003

TV soaps now turning merchandise
AND soon it may not be Harry Potter, Peanut or The Simpsons on T-shirts or mugs; it could very well be Tulsi with her Saas Bhi Kabhi Bahu Thi family or the Bajaj gharana from Kasautii Zindagi Kay. Obviously taking a cue from ... More

Nature's Essence sets Rs 5-cr turnover target
AS part of its plans to achieve Rs 5-crore turnover by 2004, Nature's Essence Pvt. Ltd., a Delhi-based aroma-based beauty products company, has started its operations in Andhra Pradesh, the third State in the South after Karnataka and ... More

Hutch using street plays to reach masses in AP
HUTCHISON Essar South Ltd, the private cellular services provider in Andhra Pradesh and several other circles, has taken a non-conventional and yet innovative medium of theatre arts and street plays to reach out to specific target groups, in a ... More

ESPN-Star resolve row with INCable
ENDING a standoff between the major broadcasters and Mumbai's largest multi system operator, the Star Network and ESPN-Star Sports have switched on their signals to INCableNet, according to a news release. Last week, One Alliance (Sony ... More

RURAL MARKETING

IBP moves to tap rural markets
IBP Ltd is heading to the countryside in search of new markets to protect and expand its 6 per cent share in the Indian oil retailing business. Majority of the 500 retail outlets — the highest commissioning by any company last year — ... More

ADVERTISING

Snuggy account awarded to Contract Ad
GODREJ Consumer Products Ltd (GCPL) has awarded the Snuggy account to Contract Advertising, which also handles the Godrej Shaving Cream and Shave Gel accounts. Madison Media continues to be the AOR (agency on record) on the account, according to ... More

PROMOTIONS & OFFERS

Sahara plans Mumbai-Kochi daily service — Introduces new discount schemes
The airline, which is taking two Boeing 737-700 and two CRJ aircraft on lease next month, plans to launch flights on several new routes, including offering a connection both in the morning and evening between Delhi and Bhubaneshwar. More

DIRECT MARKETING

Cos to take microwave ovens to door-steps
WITH consumers still unclear on how to utilise the microwave oven for their day-to-day cooking, marketers are shifting away from mass marketing to a more direct marketing oriented approach to create awareness about the benefits of the ... More

MARKET SHARES

Godrej expects double-digit growth in washing machines
TECHNOLOGY and a mindset change - that is what Godrej is banking on for growth in washing machines, a category that has not grown as quickly as other household durables have. Specifically, a sophisticated four-way wash action and a greater ... More

RETAILING

IOC launching Lanka outlet today

BRANDS

Swiss watchmaker Corum plans foray into India
SWISS watch manufacturer, Corum, is planning a large-scale introduction of its premium-end range of watches in India this year. Priced at between Rs 70,000 and Rs 20 lakh, the company plans to make available its range of watches across the major ... More

NEW PRODUCTS & SERVICES

Spl ayurveda package from Le Meridien
TIMED with the outbreak of the monsoon over Kerala, the Le Meridien, Kochi, has launched a special ayurveda package, with the well-to-do West Asian tourists in mind. The package was launched at the Arabian Travel Mart in Dubai, which was ... More

Munchee Puff biscuits launched
RITZBURY India (Private) Ltd, a 100 per cent subsidiary of Ceylon Biscuits Ltd, today launched `Munchee Puff' biscuits in Chennai and other centres in Tamil Nadu. The new product is positioned as being different from "traditional ones such as ... More

Brand Quest

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