![]() Financial Daily from THE HINDU group of publications Friday, May 09, 2003 |
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MARKETING CUSTOMER RELATIONSHIP MANAGEMENT BPCL to tone up customer service COUNTRY-WIDE consumers of Bharat Petroleum Corporation Ltd's LPG cylinders, Bharatgas, can shortly look forward to an `upgraded' service whereby they can verify the quantity of LPG at the time of delivery. Further, working couples could decide ... More ADVERTISING Tobacco blow to ad revenues Agencies say regulation is fine, but blanket ban unfair IT is the summer of their discontent - the Rs 9,000-crore advertising industry received another blow last week with the passage of the Tobacco Bill, which bans advertisement of cigarettes and other tobacco products, and their sponsorship of ... More RETAILING Dr Morepen to launch own retail chain DR Morepen Ltd is set to launch Tango, its very own retail chain "that takes the health and beauty concept to the next level, from products to services". This comes almost 10 months after it had acquired Lifespring, a retail chain that stocked ... More
Bose launches retail store in Gurgaon MARKETING RESEARCH `Consum Psychology' - an insight into buying behaviour COGITO Consulting, the marketing consultancy division of the FCB Ulka group, has devised a consumer psychology study whereby seven consumer segments have been identified based on brand and product usage. Christened `Consum Psychology', the ... More BRANDS Dr Morepen adopts new formula for brand recall HOW many advertisements do you remember from Kaun Banega Crorepati (KBC)? Pass? Now, how many brands do you remember from KBC? Easy, ICICI Bank, whose branding was clearly visible - mentioned by Amitabh Bachchan when the cheque was being ... More NEW PRODUCTS & SERVICES Hyundai Motor rolls out landmark car HYUNDAI Motor India's rollout crossed the 4-lakh mark on Thursday with a Santro from its Irungattukottai plant. A company release said that the landmark was achieved in 55 months since commercial launch in October 1998. The company rolled ... More
Now calorie watchers can make merry with Sugar Free D'lite
Fedders launches premium AC range Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus SARS scare Truckers' Strike Telecom Competition Oil PSUs: Disinvestment dilemma NPAs in Banking In Depth Simple Economics Consumer Notes Tax Talk The Brahmananda collection NRIs & Investment Avenues Corporate Governance Gold: Still the winner? Cars: Always a beauty Books and Reviews Looking back Apr. 27-May. 3 Consumers wary of biotech foods, says US study IRS 2002 points to dip in print media readership Strong growth in regional channels Balsara stretches Odonil to aerosol-based sprays Launches new TV commercial with O&M |
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