Financial Daily from THE HINDU group of publications
Friday, May 09, 2003
Markets (May 08)
BL 2501029.10 (-9.31)
BSE Sensex2961.60 (-19.14)
S&P CNX Nifty941.55 (-8.60)
Dollar (Buy/Sell)47.19/47.32
Gold Std (10 gm)5370 (-25)

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MARKETING

CUSTOMER RELATIONSHIP MANAGEMENT


BPCL to tone up customer service
COUNTRY-WIDE consumers of Bharat Petroleum Corporation Ltd's LPG cylinders, Bharatgas, can shortly look forward to an `upgraded' service whereby they can verify the quantity of LPG at the time of delivery. Further, working couples could decide ... More

ADVERTISING


Tobacco blow to ad revenues — Agencies say regulation is fine, but blanket ban unfair
IT is the summer of their discontent - the Rs 9,000-crore advertising industry received another blow last week with the passage of the Tobacco Bill, which bans advertisement of cigarettes and other tobacco products, and their sponsorship of ... More

RETAILING


Dr Morepen to launch own retail chain
DR Morepen Ltd is set to launch Tango, its very own retail chain "that takes the health and beauty concept to the next level, from products to services". This comes almost 10 months after it had acquired Lifespring, a retail chain that stocked ... More

Bose launches retail store in Gurgaon
Bose products will now be available directly to the customers in India through its exclusive stores in Delhi, Gurgaon and Mumbai. More

MARKETING RESEARCH


`Consum Psychology' - an insight into buying behaviour
COGITO Consulting, the marketing consultancy division of the FCB Ulka group, has devised a consumer psychology study whereby seven consumer segments have been identified based on brand and product usage. Christened `Consum Psychology', the ... More

BRANDS


Dr Morepen adopts new formula for brand recall
HOW many advertisements do you remember from Kaun Banega Crorepati (KBC)? Pass? Now, how many brands do you remember from KBC? Easy, ICICI Bank, whose branding was clearly visible - mentioned by Amitabh Bachchan when the cheque was being ... More

NEW PRODUCTS & SERVICES


Hyundai Motor rolls out landmark car
HYUNDAI Motor India's rollout crossed the 4-lakh mark on Thursday with a Santro from its Irungattukottai plant. A company release said that the landmark was achieved in 55 months since commercial launch in October 1998. The company rolled ... More

Now calorie watchers can make merry with Sugar Free D'lite
GOT an appetite for soft drinks but still want to watch your weight? Here is an alternative. The Rs 1,000-crore, Ahmedabad-based Zydus Cadila group has extended its Rs 24-crore Sugar Free brand to a low-calorie soft drink by the name of Sugar ... More

Fedders launches premium AC range
FEDDERS Corporation has launched a premium range of air conditioners with features like smart air memory (auto restart), speed chill and anti-bacteria filter. The range comprises window and split units in 1.0 ton, 1.5 ton and 2.0 ton ... More


Brand Quest
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Now calorie watchers can make merry with Sugar Free D'lite

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Books and Reviews
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Apr. 27-May. 3
Consumers wary of biotech foods, says US study

IRS 2002 points to dip in print media readership — Strong growth in regional channels

Balsara stretches Odonil to aerosol-based sprays — Launches new TV commercial with O&M


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