The Hindu Business Line : Wednesday, May 07, 2003

Melas becoming big feast for ad companies
ARE you coming to Sonepur fair? An estimated 18-lakh people bought goods worth Rs 22.5 crore during the month-long mela in Bihar last year. And, it is just one of the 500-plus melas around the country which are visited by 15-20 crore people with ... More

Ogilvy Outreach to expand operations
OGILVY Outreach, the rural marketing division belonging to O&M catering to the low-income groups in media dark markets, is planning to expand its operations to Thailand and China. Set up in 1998, Ogilvy Outreach has been steadily increasing ... More

MARKET SHARES

UB looks to double Bagpiper share in AP
THE UB Group is planning to double the market share of its Bagpiper brand of whisky, a leading brand from its Herbertsons stable, in Andhra Pradesh from the existing 13 per cent to 26 per cent in a year's span. The company intends to sell ... More

RETAILING

InterGold Gems plans retail expansion at Rs 60 crore
WITH the lure of the diamonds proving to be irresistible, InterGold is planning to invest Rs 60 crore in the next three years to enlarge its retail base. The company, which clocked a sale of about Rs 400 crore in 2001-02 is confident of ... More

MARKETING RESEARCH

`Flood of launches hits brand building in pharma sector'
The flood of drug launches may have diluted the process of brand building, says Dr V. Mohan More

TRENDS

Music channels hit a flat note
THE music industry is bleeding and that seems to have had some bearing on music channels as well. While other genres such as news and regional channels witnessed growth both in terms of revenues and audience share, growth in the Rs 130-crore ... More

NEW PRODUCTS & SERVICES

Cadila launches drug for asthma
CADILA Pharmaceuticals Ltd (CPL) has made its foray into asthma care by launching a variant of the montelukast molecule, under the brand name `Montelast'. The Ahmedabad-based company claims that the new drug comes without any of the ... More

Luminous launches zero-pollution inverters
LUMINOUS Electronics Ltd has launched `pollution-free' inverter - Bi2 Zero P. This inverter is currently available in 750-VA capacity. "The Bi2 Zero P inverter is `zero-pollution' sealed battery inverter which comes with unique features like ... More

Lawrence & Mayo launches new brand
THE Rs 36-crore optical retail chain, Lawrence & Mayo, on Tuesday launched its own brand of sunglasses, `L&M Shades'. The sunglasses are initially priced at Rs 1,000. Mr Vivek Mendonsa, Marketing Director, Lawrence & Mayo, said that the retail ... More

Austrian Red Bull enters Pune
BRITNEY Spears loves it and so does Madonna, Justin Timberlake, Naomi Campbell, Shah Rukh Khan, Sanjay Dutt and an assorted lot of celebrities and go-getters from Hollywood, Bollywood and other walks of life. And now, Narang Hospitality Services ... More

Aspro relaunched

New launch from Hot Wheels

Brand Quest

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