The Hindu Business Line : Saturday, May 03, 2003

Sun Network plans more FM radio stations
THE Sun Network has plans to launch at least a couple of FM radio stations in each of the Southern States in the next one-and-a-half years, subject to it getting licences to operate them. This was disclosed by Sun TV's Vice-President — ... More

Josh in, exit Khulja Sim Sim — Star eyes male viewers to increase ad revenue
"The reason why Star Plus has launched this genre of programming is to attract the male viewers", said a Delhi-based media planner. About one-third of the total Rs 3,500-crore advertising pie is targeted at men. More

PROMOTIONS & OFFERS

New offer on AirTel Magic
AIRTEL, the cellular service of the Bharti group, has launched a new offer for all its pre-paid customers, giving away free talk time valued at Rs 10 crore. According to a company statement, every purchase of a new AirTel Magic pre-paid mobile ... More

Reliance Info to expand; extends Pioneer offer
RELIANCE Infocomm has decided to expand its operations in the country and has fine-tuned and extended its Dhirubhai Ambani Pioneer Offer (DAPO). A spokesperson for Reliance Infocomm told Business Line that the company has decided to set ... More

RETAILING

Classic Diamonds plans foray into Indian market
EXPRESSING high expectations of capitalising on its edge over competitors in the crowded domestic diamonds market through skills attained by blending Eastern and Western fashions and designs over the last four decades, Classic Diamonds (India) ... More

BRANDS

Bagpiper Rum to flow into limited areas
BAGPIPER Whisky may be the largest selling whisky but Bagpiper Rum was not destined to follow suit. The spirits division of the UB group has decided to rationalise the brand and limit it to the States of Kerala, Andhra Pradesh and Rajasthan. ... More

Green Label whisky targets 2.5 m cases this fiscal
THE Deepak Roy-managed Triumph Distillers & Vintners Ltd (TDV), part of the UB group, expects its flagship brand, Gilbey's Green Label, to touch 2.5 million cases in the current financial year. This will see the brand, which has suffered ... More

NEW PRODUCTS & SERVICES

BPL Sanyo to launch new fridge models
BPL Sanyo Refrigeration Ltd, a group company of BPL Ltd, claims its recent foray into the mass-market direct-cool refrigerator segment has got a good response from the market. The company says it has registered a growth of 110 per cent in the ... More

Hasbro launches new brands in Kerala
MENSWEAR company Hasbro has announced the launch of Genesis & Basics brands in the Kerala market here on Wednesday. Towards this, the company has tied up with top retailers across the State and the brands will be available through 14 dealers ... More

Brand Quest

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