The Hindu Business Line : Wednesday, April 30, 2003

Mindshare to do media job for MTV fragrances
HAVING got the licence from MTV music channel for launching its brand of fragrances, Scion International LLC, the global lifestyle and beauty solution products company based in Dubai, has appointed Mindshare as its media buying and selling agency ... More

Samsung eyes big share in washing machines market
"The fully-automatic washing machine model will offer a wider range in terms of the capacities and enriched features. The Home Appliance R&D facility initiated at Noida last year is enabling the company to customise its washing machine range for the Indian Market," Mr R. Zutshi, Director, SIEL, said. More

PROMOTIONS & OFFERS

Sunsilk ties up with Habib's salons

MARKET SHARES

Pidilite sees 40% growth for art division
THE Rs 650-crore Pidilite Industries' art material division expects to grow at the rate of 40 per cent this year. The two brands of Fevicryl and Acron, which currently comprise its Rs 25-crore art material division, are expected to add more ... More

MARKETING RESEARCH

IRS 2002 points to dip in print media readership — Strong growth in regional channels
"The trends all point to a larger universe of readers, and therefore larger circulation numbers, but readership has not grown," said Mr N.P. Sathyamurthy, Director-General, Media Research Users Council, presenting the findings. More

NEW PRODUCTS & SERVICES

VIP group to re-launch Vanity Fair lingerie
THE Rs 275-crore VIP Group, is bringing in the Vanity Fair brand of lingerie into the country. Floating a new company, La Reine Fashions Pvt. Ltd., to manufacture and market the brand here, this is the second time Vanity Fair is making an ... More

ITC rolls out new apparel brand
ITC has rolled out a new brand of men's apparel - John Players - to broadbase the array of branded garments that it offers and further strengthen its portfolio. The brand will be made available at multi-brand retail apparel outlets in the ... More

Brand Quest

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