The Hindu Business Line : Thursday, April 24, 2003

Signscapes to ride the retail wave
TO get closer to its goal of "conquering the Great Outdoors", Ogilvy & Mather Advertising recently launched Signscapes, which will provide retail, merchandise and signage solutions. A division of Ogilvy Landscapes, the agency's outdoor division, ... More

Ogilvy Landscapes to focus on interactivity
WHEN Ogilvy Landscapes - Ogilvy & Mather's outdoor division - put up a `Happy Anniversary' message for a client on a Mumbai hoarding, it was inundated by calls for similar messages. That, to Mr J.C. Giri, Country Head - Outdoor, Ogilvy ... More

PROMOTIONS & OFFERS

IOC unveils `Xtra' card in Hyderabad
INDIAN Oil Corporation today unveiled a customer-loyalty programme, christened IOC Xtra card, with a view "to rewarding its customers paying by cash". Mr R.P. Singh, Vice-Chairman and Managing Director, the Andhra Pradesh Road Transport ... More

Promo to showcase Kerala's beauty
`GOD'S own country', will soon have a new meaning when Kerala Tourism unveils its new advertising campaign. Unlike past campaigns that celebrated the natural beauty of the State, the new campaign will highlight Kerala's tradition of embracing ... More

RETAILING

Retail outlets: IOC seeks nod for joint venture
TAKING a leaf off Oil and Natural Gas Corporation's (ONGC) business strategy, Indian Oil Corporation (IOC) has sought permission from the Government to set up a joint venture company in the private sector for undertaking the crucial business of ... More

MARKETING RESEARCH

For FMCGs, English is not numero uno on TV
Very few FMCG players prefer to advertise in English, according to the TV Ad Indx data. Data for the following week - between April 10 and April 16 - once again reveals that of the 37 new TV commercials, 25 were in Hindi. More

It's Thums Up vs Pepsi again
HERE'S the latest on the cola spat. Soft drink majors Coca-Cola and Pepsi have yet again locked horns over market share of their respective brands. According to A.C. Nielsen/ORG, all-India data for January 2003, Coca-Cola India's Thums Up brand ... More

BRANDS

India as a brand scarcely matters here
THE shopping complex is busy and crowded as usual. Music off an FM radio channel floats through the corridors, the disc jockey mixing her Hindi and English in Mumbai-style chatter as she plays the latest Bollywood numbers. At the cineplex, ... More

Fashion TV to design saris for IA staff
"Fashion TV's rationale behind associating with IA was to make it's viewers aware of the fact that not only was the channel serious about the business of fashion but is also very clued to Indian fashion in particular''. More

ONLINE MARKETING

Logix pact with Yahoo! auto unit

NEW PRODUCTS & SERVICES

Radisson GRT launches fitness centre
BRAVING the traditional lows of the season and the one created by the fear of SARS, Radisson GRT in Chennai has launched its health club and business centre. Besides, the hotel has also gone in for an energy conservation and cost control ... More

Dior watches launched in Chennai
Addressing a press conference on the occasion, Mr Ravi Thakran, Managing Director (South-East Asia/South Asia/Pacific), LVMH Watch & Jewellery, said the full range of Dior watches would be available in the country. There would be parity with ... More