Financial Daily from THE HINDU group of publications
Wednesday, April 23, 2003
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Financial Daily from THE HINDU group of publications Wednesday, April 23, 2003 |
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MARKETING STRATEGY Jainsons Aircon to launch ESP Ionizer IF the premium air conditioner (ACs) brands can sell the concept of `healthy air' or `heaven indoors', so can the accessory industry. Jainsons Aircon India Ltd is doing just that - it is all set to launch ESP Ionizer, a compact air-filtering ... More ADVERTISING FCB Ulka bags Bajaj Consumer Care job Speaking to Business Line, Mr Hemant Mishra, Vice-President (Sales & Marketing), Bajaj Consumer Care, said: "By shifting the account, we are hoping that our key brands will take a new course. The new agency will help us is adding value and sha res to our brands.' More MARKETING RESEARCH `Urban working adults prefer to watch news, sports channels' According to Horizons 2003, a survey on upmarket India commissioned by BBC World and conducted by research agency NFO MBL, news and sports are the most preferred channels by urban working adults. More NEW PRODUCTS & SERVICES 
P&G, SET launch `Shiksha' for kidsBUY a pack of Tide, watch `Kkusum' and get your child educated. Procter & Gamble (P&G) and Sony Entertainment Television (SET) have launched Shiksha, a two-month long promotion to help educate children. The initiative, titled ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Run-up to Budget Kelkar Report Bottled water: How safe is it? Telecom Competition Oil PSUs: Disinvestment dilemma Housing Fin. rate war: Bonanza for consumers! NPAs in Banking Truckers' Strike In Depth Simple Economics Consumer Notes Tax Talk The Brahmananda collections NRIs & Investment Avenues Corporate Governance Gold: Still the winner? Cars: Always a beauty Railway Budget Budget 2003-04 Books and Reviews Looking back Apr. 13-Apr. 19 Rising adspend: A double-edged sword |
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