The Hindu Business Line : Tuesday, April 22, 2003

The bottled beauties of Dali
BOUGHT a Dali perfume, and wondering what's wrong with the bottle? Don't worry, chances are that you are holding one of Salvador Dali's visual darlings. He launched his design house in 1983 and most of his fragrances are sold in bottles ... More

ADVERTISING

JWT to handle DD ads
J. WALTER Thompson (JWT) has been appointed the advertising agency for Doordarshan. Several top ad agencies such as Ogilvy & Mather, Lowe, FCB Ulka, TBWA Anthem, RK Swamy/BBDO, Equus Redcell, Crayons and Ushak Kaaal pitched for the account. ... More

SMS brings good news for advertisers
IMAGINE this. You are carrying a mobile phone and passing by, say, a Pizza Hut. Suddenly you get an SMS on your mobile, informing you about a discount offer being offered at the outlet! This could turn real soon if moves by some cellular ... More

DIRECT MARKETING

Avon Beauty plans greater mass market penetration
FOR the Rs 1,724-crore direct selling industry, these are times of adaptation and change. While Amway India is now betting on small packs to drive volumes further across categories, Avon Beauty Products, the wholly owned Indian subsidiary of the ... More

CHANNELS AND FRANCHISES

Reliance Info decides to reduce agents — `Performance disappointing'
THE much-talked about Dhirubhai Ambani Entrepreneurship scheme, the `feet-on-the-street' retailing scheme of Reliance Infocomm, is being phased down. The number of Dhirubhai Ambani Entrepreneurs (DAEs), who have paid around Rs 10,000 each to ... More

Inlingua plans expansion
THE $300-million Inlingua, a Switzerland-based language training company, has given the mandate to its sole licensee Mr Vikram Bajaj of Amrit Foundation of Learning Ltd (AFLL), to roll out a proactive campaign for more licensees in India's top 50 ... More

BRANDS

Amul-Mother Dairy spat — Will Dhara be next bone of contention?
IT is no more a secret now that an ordinary `family quarrel' within the co-operative fold between the National Dairy Development Board (NDDB) and the Gujarat Cooperative Milk Marketing Federation (GCMMF or Amul) has degenerated into a full-blown ... More

FCB Ulka to spruce up UTI image
UTI Mutual Fund, which is managing all the NAV-based schemes of UTI, is planning a major campaign to boost its image. The country's largest mutual fund has hired FCB Ulka Advertising to undertake the campaign to rebuild the corporate brand, ... More

PIRACY

Piracy plays wrong tune for music cos
THE Rs 600-crore music industry in the country, faced with the pernicious problem of piracy, has suffered a cash loss of Rs 125 crore last year. The Indian Music Industry (IMI), which has launched an anti-piracy campaign across the country, ... More

Brand Quest

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