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MARKETING
STRATEGY
For AC cos, it's prices vs features
As far as consumer preferences and buying behaviour is concerned, price seems to be the dominating factor, followed closely by energy consumption.
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ADVERTISING
It's the idea that matters
Real situations, the language of the masses... these are the USPs of ad director, Prasson Joshi's award-winning commercials.
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MARKETING RESEARCH
Hit or flop, movies remain TV darlings
THE film industry could be reeling under flops and television rating points (TRPs) for movies may be on the decline, but broadcasters continue to pitch their hopes on Hindi films to keep viewers tuned in. So you have Star Plus acquiring a whole ...
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Brand Quest
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