Financial Daily from THE HINDU group of publications
Tuesday, April 15, 2003
Financial Daily from THE HINDU group of publications Tuesday, April 15, 2003 |
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MARKETING ADVERTISING 
Rising adspend: A double-edged swordWITH the Indian marketplace getting more competitive and consumers more savvy, ad spends as a percentage of sales have increased rapidly for companies. In return, companies hope that it will lead to increase in consumer spending and thereby ... More
O&M Delhi bags 7 nominations for One Show awards PROMOTIONS & OFFERS Hutch launches `3 in 1' offer HYDERABAD: Hutch today announced the launch of `3 in 1' , a new offer for pre-paid customers that combines free night SMS, Talk Late and national roaming at an affordable price of Rs 199. According to Mr Kumar Ramanathan, Chief ... More CHANNELS AND FRANCHISES `Oil PSUs will soon be allowed to appoint dealers' THE Government will be shortly untying the hands of the public sector marketing companies and allowing them to sign on dealers for retailing petrol and diesel. "We plan to issue interim guidelines for selection of dealers by public sector oil ... More MARKETING RESEARCH High growth seen in women's western wear segment: Study SHOPPERS' Stop Ltd has seen its women's western wear segment growing by 35 per cent this year. According to an internal survey done by the retail chain on women's western wear, this particular segment is expected to have the highest potential ... More BRANDS Brand preferences: What's chalk for Star News is cheese for Aaj Tak WITH a plethora of news channels on air, it is getting hard for the viewer to tell one from the other. But media planners have figured out who is watching, so when it comes to advertisers on these various news channels, there are very distinct ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Run-up to Budget Kelkar Report Bottled water: How safe is it? Telecom Competition Oil PSUs: Disinvestment dilemma Housing Fin. rate war: Bonanza for consumers! NPAs in Banking In Depth Simple Economics Consumer Notes Tax Talk The Brahmananda collections NRIs & Investment Avenues Corporate Governance Gold: Still the winner? Cars: Always a beauty Books and Reviews Looking back Apr. 6-Apr. 12 ESPN-Star to `animate' cricket fans JWT study casts new light on consumer attitudes Who will bell the `surrogate' cat? LIC leads; others way behind |
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