Financial Daily from THE HINDU group of publications
Monday, April 14, 2003
Financial Daily from THE HINDU group of publications Monday, April 14, 2003 |
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MARKETING STRATEGY Thanda matlab - Rs 5, 6 or 7? THIS summer, soaring temperatures are being matched with an equally intense reduction of prices, as far as the Rs 5,500-crore soft drinks industry goes. Take Pepsi Foods, which has dropped prices of its 300 ml returnable glass bottles (RGB) to ... More ADVERTISING Yamaha plans to double ad-spend YAMAHA Motor India Pvt Ltd proposes to spend about Rs 25 crore on advertisements and sales promotion this year, the company's Director (Marketing), Mr H. Sakurai, told Business Line today. The ad-spend, he said, would be more than ... More DIRECT MARKETING Amway plans India as base to service Asian market THE Rs 625-crore Amway India Enterprises - the wholly owned subsidiary of the US-based, $5-billion Amway Corporation - proposes to make India a manufacturing base for servicing other markets in Asia. "Exporting Amway products made in ... More BRANDS Boycott wars AS skirmishes between the US-UK coalition forces and the Iraqi militia continue, and the media is awash with images of bombed buildings, dead soldiers and maimed citizens, including children swathed in bandages, global opposition to the war is ... More Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
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Top Stories In Focus Run-up to Budget Kelkar Report Bottled water: How safe is it? Telecom Competition Oil PSUs: Disinvestment dilemma Housing Fin. rate war: Bonanza for consumers! NPAs in Banking In Depth Simple Economics Consumer Notes Tax Talk The Brahmananda collections NRIs & Investment Avenues Corporate Governance Gold: Still the winner? Cars: Always a beauty Books and Reviews Looking back Apr. 6-Apr. 12 ESPN-Star to `animate' cricket fans JWT study casts new light on consumer attitudes Who will bell the `surrogate' cat? LIC leads; others way behind |
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