The Hindu Business Line : Thursday, April 03, 2003

Pepsi unveils summer plans for Tropicana
IT promises to be a sweltering summer, and beverage companies are obviously stepping on the accelerator. And while much of the action will be predictably on the carbonated beverages category, packaged juices are in the limelight as well. Take ... More

InterContinental boutique hotel opened in Mumbai
INTERCONTINENTAL Hotels & Resorts has opened the InterContinental Marine Drive, its first boutique hotel in the Asia-Pacific region. The hotel comprises 59 "oversized" rooms and suites with advanced entertainment options, a restaurant with ... More

AXN shifts Prime Zone to 10 p.m.
AXN, a Sony Pictures Entertainment company, has moved its Prime Zone — which features action-adventure series — to 10 p.m. from the earlier 8-p.m. slot, and is introducing a new weekday programming line-up. The channel is launching ... More

Get More plans to scale up operations
GET More, the shopping rewards programme promoted by Venture Infotek, which has signed on 1.5 lakh members in Chennai and Coimbatore in the two months since it was launched, plans to scale up its operations swiftly. The company plans to tie up ... More

REGULATORY BODIES & RULINGS

MRTPC directs fridge majors to state nature of capacity
COMPETITIVE tactics aside, it is the interest of the consumer which has been upheld. The Monopolies & Restrictive Trade Practices Commission (MRTPC), in a case regarding capacity of refrigerators, has ordered enquiries against all three players, ... More

ADVERTISING

Zee Tele unveils new price manual
IN a bid to remain transparent, the Subhash Chandra-promoted Zee Telefilms has unveiled a price manual, making public its advertising rates. According to a statement, the price manual incorporates "a comprehensive set of variables, which can be ... More

PROMOTIONS & OFFERS

JK Tyres revs up to set streets ablaze
Among the most popular races of the Formula 1 season are the street races in Monte Carlo and the twisty circuit of the Macau Grand Prix, which have drawn such big F1 names as Schumacher, Montoya and Villeneuve. If JK Tyres has its way, we could ... More

Longines renews Aishwarya deal
SWISS watchmaker Longines, part of the Swatch group, has announced that it has renewed its contract with Aishwarya Rai for the fifth consecutive year, a release said. In the company's global `Elegance is an attitude' communication campaign, Rai ... More

Reebok hopes to get Chennai walking
TAKING a constitutional walk in a city which is fast losing its pavements is a feat by itself. Now, Reebok India Company has, in association with the Sports Development Authority of Tamil Nadu (SDAT), launched the Walk Reebok programme in the ... More

RETAILING

Reliance Webworld to open 125 outlets in TN by June
OVER the next few months, Reliance Infocomm Ltd will unveil across Tamil Nadu the Reliance Webworld, where all of its products and services will be available for customers. A couple of Webworld outlets have opened in Chennai initially selling at ... More

BRANDS

Pepsi brand most visible in World Cup: TAM Media
THE `Sehwag ki maa' may be one of the most remembered commercials from the World Cup— and not necessarily for all the right reasons — but Pepsi was the most viewed brand overall. And, while SET-Max is crowing about unprecedented ... More

NEW PRODUCTS & SERVICES

McDonald's curry set to add spice to burger
MCDONALD'S India on Wednesday launched its latest dish, McCurry Pan, a far cry from the basic hamburger and a close look-alike of the pizza. Fashioned like a rectangular tiffin box with spliced bread doubling up as the container, the ample ... More

Luxor enters gel pen market
LUXOR Writing Instruments Ltd has announced its entry in the gel market with its Gel One brand. Ms Pooja Jain, Director, said: "Gel is the most contemporary technology within the writing instrument industry, and consumers are increasingly ... More

Brand Quest

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