The Hindu Business Line : Saturday, March 29, 2003

McDonald's to tie up with Coke for fruit-based drink
McDONALD'S India Pvt Ltd (MIPL), the wholly-owned subsidiary of the US-based fast-food giant McDonald's Corporation, along with Coca-Cola, is developing a fruit-based beverage, to be retailed exclusively at McDonald's outlets, Mr Vikram Bakshi, ... More

Fisherman's Cove targets domestic travel for boost
FISHERMAN's Cove, the leisure beach resort of the Taj group of hotels near Chennai, will offer an aggressive mix of packages designed for different segments of domestic travellers. The 28-year-old 5-star luxury resort, among Taj's oldest ... More

SEW Eurodrive aims to expand market base
SEW Eurodrive India, the Indian subsidiary of SEW Eurodrive GmbH & Co, a German multinational engaged in the production of transmission products, is planning to establish more offices and service centres across the country in the next fiscal to ... More

Samsung, LG aim at the top in electronics
KOREAN majors Samsung and LG are now looking at further strengthening their businesses to emerge as electronics giants in India. "The Koreans have already established themselves in the consumer electronics market. With this move they will be ... More

PROMOTIONS & OFFERS

Sita offers `rediscover India' packages
REDISCOVER India on a holiday which you will remember for life, not just in one way but in 1001 ways. Sita Holidays of India is offering 1001 ways of rediscovering India from April 1. This new promotion is for travellers who want to enjoy a ... More

BRANDS

Brand Van Heusen looks to double sales in three years — Projects Rs 200-cr retail revenues for 2006
VAN Heusen, the premium formalwear brand from Madura Garments, has projected Rs 200-crore turnover (at MRP value) by March 2006. The brand is expected to close the current financial year with revenues close to Rs 105 crore. "It is the only ... More

TRENDS

Spectators `ambushed' by marketing policies
THE next time you are planning to attend your favourite sporting event, be sure to check the brand on your attire and accessories. For it is possible that you will be unceremoniously shown the exit if you fail to use the same brand as that of the ... More

NEW PRODUCTS & SERVICES

Fedders sets foot in Indian AC market — Plans to focus on visibility, target households
FEDDERS Corporation, the New Jersey-based air-conditioner manufacturer, has entered the Rs 2,000-crore Indian market with a range of products that will be priced lower than some of the premium brands and sport features specific to the Indian ... More

Brand Quest

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