The Hindu Business Line : Tuesday, March 25, 2003

Parryware to launch range of taps
PARRYWARE is test-marketing a range of taps as part of its plans to become a total bathroom solutions provider. Mr K.E. Ranganathan, General Manager (Sales & Marketing), E. I. D. Parry, told Business Line here that the company aimed to ... More

INTERVIEW

Gillette India begins strategic turnaround
GILLETTE India is going mass. The company has begun a strategic turnaround exercise, in recognition of the fact that the topline for its grooming business needs to grow faster, Mr Manoj Kumar, Regional Business Director, grooming & personal care, ... More

ADVERTISING

Concept bags Maruti IPO account
CONCEPT Communications will be handling the marketing and advertising activities for Maruti Udyog's initial public offering (IPO) this year. The mandate includes advertising across all media, public relations management and extensive on-ground ... More

Gillette account moves to O&M
GLOBAL alignment of ad agencies has necessitated yet another change in the domestic ad industry. The Gillette creative account has changed hands. The account, which was earlier being handled by McCann-Erickson India, has now moved to Ogilvy & ... More

RETAILING

Chicago in your wardrobe?
IT has won six Academy Awards, and now select fans in India will get to wear their appreciation for this musical on their sleeve — and on their foreheads. The Delhi-based apparel maker, Uni Style Image, has entered a marketing tie-up to ... More

STANDARDS & BENCHMARKS

Bottled water units get edgy on new norms
THE bottled water issue is still bubbling under, with just about a week to go for the proposed revised norms to come into effect on April 1. Expressing its reservations, the Rs 1,000-crore bottled water industry has urged caution in bringing in ... More

Small players may drown in water controversy
THE ongoing controversy over bottled water could end up wiping out smaller players, leaving only the large ones (two multinationals and one Indian company) in the field, fears the industry. Concerned that the end will come soon if the ... More

NEW PRODUCTS & SERVICES

Hyundai launches Accent variant
HYUNDAI Motor India Ltd (HMIL), today announced the introduction of its new Accent 1.6 GLS. The GLS will now come with an upgraded 1.6-Litre, 16V DOHC engine and has been priced at Rs 615,733 (ex-showroom, New Delhi). The car comes equipped ... More

Videocon launches slew of `intelligent' products
"The company expects to grow its market share to 40-50 per cent from the current share of 10 per cent of the AC market and targets a turnover of two lakh units, including exports." More

M&M launches open top utility vehicle
MAHINDRA & Mahindra Ltd (M&M) today launched a new open top utility vehicle - - `Invader' - - based on its existing Bolero and as a replacement for the Classic. Its base version, featuring a 58bhp, DI diesel engine will cost Rs 3.78 ... More

Pricol steps into auto security alarm market
THE Coimbatore-based Premier Instruments and Controls Ltd (Pricol) has launched a slew of products in the automobile security alarm industry in technical collaboration with Directed Electronics Inc of the US, one of the largest producers of ... More

Brand Quest

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